The Transport Accident Commission (TAC) are generally recognized for their Advertisements tackling road accidents their Advertisements contain realistic scenarios portraying the consequences of someone’s actions through drink driving or speeding the goal of these advertisements is to raise awareness to the public about the repercussions of accidents and as well as their causes, and the ordeal the families, friends, community must experience resulting from these accidents. The Advertisement has been set up with a Cyclist and Car but without seeing the Driver, this has intentionally been done because the main objective is that the audience feels sinful about speeding and views themselves acting as the Driver in the Advertisement. The Advertisement starts off as a pan shot of all car accidents from left to right showing different car accident scenarios at distinctive speeds each crash being more extreme than the previous this provides the audience with the impression that different speeds show different car crash results and gives the audience …show more content…
They do not have a parent or guardian to tell them to slow down and because they are on their own they are more likely to crash than those who are Learner drivers. The advertisers also recognize that these drivers also worry about running over someone and fear living with guilt and fear of death. The advertisers indicate that in their Ads showing different accidents at different speeds representing these factors. The Advertisement ends with the Slogan: ‘Every speed has a consequence’ which then transitions to another phrase: ‘rethink speed’. This has been done so that what they are trying to advertise is at the beginning and towards the end, they add what they want the audience to take away from the
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
Just like the teenage boy that died in the wreck, most young teen drivers think they are invincible and are owners of the road which is all due to lack of maturity. The mind set of young drivers now days is “I’m too young to die”, or “it wont happen to me” and they are so blinded by the immature thinking that it gets them in trouble. Some traits generally linked with the immaturity are: chance taking, testing limits, poor-decision making, overconfidence, speeding, following to closely, and dangerous passing (Williams). When you have youthful age and immature characteristics combined the crash possibility is enlarged. The 15-16 age groups are among the most accident prone of most groups (“Don’t”), so why then would we want them behind the wheel? “Most U.S. states license at age 16, but the minimum age for a regular license is 14 in South Dakota and 15 in five other states including: Hawaii, Idaho, Montana, New Mexico, and South Carolina”, stated Allan F. Williams. Youthful age and immature thinking is part of the reason wh...
PURPOSE: To persuade my audience NOT to drink and drive Every person is accountable for his or her own “right to drink”. Failure to treat this or any “right” responsibly has consequences. The person’s “right” can and should be taken away when the failure to act responsibly endangers others.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
Repetition is often used in the safe driving campaign in order to successfully convey their message and also to ensure, that the viewer retains their main idea. Fear is also often used in an effort reach the viewer on an emotional level. Presently the Government and the transport department have worked in collaboration with one another to bring forth a message to the public about road safety. And since road fatalities have affected Australia so much that the advice has become propaganda in every sense of the term ? There is one idea propagated repeatedly in an emotional manner with appropriate cartoons and even name-calling. But has the massive propaganda campaign set out by the Government and the transport department been effective in ensuring the safety of motorist
Drivers who speed often do not realize the enormous danger they are creating. When someone is speeding they have a higher braking time and are often going too fast to notice all of their surroundings, and fail to take all of the safety precautions a driver should use. Road conditions play a large role in the effects of speeding. Choosing to speed can also get a person’s license taken away, cost a fortune, or both.
...ture a risk-taking species. In ancient times we took risks just to eat. Later we took huge risks by setting out in little wooden ships to explore the earth's surface. We continued as we sought to fly, travel faster than the speed of sound and to head off into space. We rely on increasingly more complex equipment and constantly strive to design and manufacture faster and even more elaborate devices. It goes without saying that every effort is made to ensure our "safety"; to keep us from harm or danger. Every time you slide behind the wheel of your vehicle you are taking a risk. Driving is the riskiest activity in our lives. It is an inherently "unsafe" environment. The most perfect vehicles on the best designed highways on beautiful sunny days driven by fallible human beings crash into each other. The only way to drive "safely" (as we are all admonished to do!) is to learn more about the process. Learn more about your vehicle and how to maintain it; learn how to use your eyes to look far down the road; learn to spot problems before they happen; and also learn to deal with emergency situations. In most cases it's the human element that fails. After all, safe is only as safe does.
Specific Purpose Statement: To inform my audience how to insure their safety, and the safety of others, while on the road
In today’s society, texting and driving have become an issue. Many teens and adults, have formed a habit of using their cell phones while driving. Texting while driving can be very distracting, which can cause many accidents to happen. In trying to prevent this, new laws have been passed, making the use of cell phones while operating a car, illegal. However, too many people do not respect this law. People should stop getting distracted while driving because texting while driving is taking people’s attention on the road, accidents are getting higher and is comparable to drunk driving.
As you can see, auto accidents are happening at an alarming rate in this country, and because of these the lives of innocent people and their families are adversely affected. When a loved one in family is unexpectedly killed by a drunk driver, families are devastated and destroyed. They are affected not only physically and mentally but they are also financially strained.
Now that you know how texting and driving is affecting our nation, let’s talk about different ways to prevent it from causing deaths.
If you don 't have an iPhone, drop everything you are doing and run to the store because you are missing out, on the most innovative phone of this generation. The iPhone is the best selling smartphone, around the world and it is very user friendly. I’m going to tell you why, first of all this is the only smartphone starting from the iPhone 4 to the present iPhone with a built in feature that gives you the ability to video call. In fact, this phone is a must in your life is because when you purchase an iPhone or any Apple product, you can buy Apple care which is coverage for your phone. Not to mention the amazing features the phone has like group chat, time-lapse, slo-mo,pano, in the camera, the find my iPhone app, front camera, Touch ID, etc.…
Just how would it feel Mom and Dad, if you didn’t have to worry about getting groceries, picking up my little siblings from school, do all of your fast needed errands? You could relax at home and let your trusty daughter fulfill most of your driving necessities. I believe attaining a driver’s license will be of great convenience to our family. Why? Because if I had a driver’s license not only will I not have to bother you guys about taking me places, I could also help you guys around the house. Learning how to drive at a young age will help me understand the road better and my driving skills would become more efficient. I understand your main concern is my safety, but I feel like I have been brought up in a home which taught me morals and values that will guide me to make the correct choices and distinguish right from wrong. I know driving is probably one of the most dangerous positions one could be in, but if you get your driver’s license at an early age, then you will be more familiar with all of its concepts which will help you become a safe and responsible driver!As you guys know I will be graduating high school soon and I am involved in many of activities like volleyball practice, volunteering at the hospital, and lunch volunteer at my brothers’ school. I find it much easier if I am able to drive myself to these places. I am busy almost everyday of the week, it would save you time by not having to stop whatever it is your doing to take me there. Mom, your always telling me you have a hard time trying to find time to cook everyday. With the whole drop off and pick up, it takes away some of that time that you could use to cook. I am trying to save us both time. The day sometimes goes by so fast, you wonder if you have even gott...
“The one thing that unites all human beings, regardless of age, gender, religion, economic status, or ethnic background, is that, deep down inside, we all believe that we are above-average drivers” -Dave Barry, comedian. The number of accidents over the last ten years have drastically increased, drivers are paying less attention to the road itself. Many individuals behind the wheel of a car believe that their driving does not affect the road conditions, however it always will. The driving habits of today are catastrophic due to the reasoning that the driving will affect other lives through reckless or distracted driving, and disobeying traffic laws.
B. It is these seemingly unaware drivers that infuriate the aggressive driver and trigger the Dr. Jekyll and Mr. Hyde transformation.