On March 31, 2016, Tesla Motors unveiled Tesla Model 3 (Model 3), which is its most affordable car yet starting at only $35,000. The Model 3 combines real world range, performance, safety and spaciousness into a premium sedan. Tesla Motors is recognized for its expensive, luxury, and high-end electric vehicles like the Tesla Model S (Model S) and not affordable vehicles.
In 2003, Tesla Motors was founded by a group of engineers who wanted to demonstrate how efficient electrics vehicles were compared to gasoline-powered vehicles. Tesla’s Mission Statement is “To Accelerate the world’s transition to sustainable transport.” Since the release of Tesla Roadster in 2008, they were able to sell more than 2,400 of these vehicles in more than thirty
countries. In 2012, Tesla launched the Model S, which was 100 percent electric and the world’s first premium electric sedan. The Model S is a full-sized all electric, luxury vehicle that cost more than $100,000 depending on the model. Tesla Motor wanted to build a car that is more affordable, but still luxurious. Just last month, Tesla Motors revealed the Model 3, which is the first affordable and luxury electric vehicle that would hit the market in late 2017. Tesla Motors recognized the need for a significant change in their products, so they developed the Model 3, which is their most affordable electric vehicle. Elon Musk is the CEO and product architect of Tesla Motors. As mentioned in the Discipline of Innovation, “What all the successful entrepreneurs have in common is not a certain kind of personality but a commitment to the systematic practice of innovation.” He is the man behind Tesla Motors. Before unveiling the Model 3, he said that his master plan is to mass-produced affordable cars to compete with the other car manufactures that already have electric vehicles on the market. Han Larsen said, “An important part of being a leader is to be able to have a vision.” This vision to mass-produce affordable electric vehicles is big for Tesla because they are known for their expensive luxury vehicles. This would be like Maserati producing an affordable car. This new concept could help target different audiences that were not able to buy the Model S because it was too expensive.
When the Tesla Model S was first released, Consumer Reports named the Electric Vehicle (EV) the most remarkable auto ever tested. The consumer protection publication; that has been looking out for their readers since 1936; said that the Flagship vehicle from Elon Musk’s Motor Company, was essentially flawless. Its performance on the track and in safety testing was second to none. However, due to a drop in quality class; from average to below; the Tesla Model S has been removed from Consumer Reports’ Recommended List.
The focus of Tesla Company is on a niche in the automotive industry, which is building and selling electric cars. To a company like General Motors, the electric cars line of business is considered a side business, hence it only needs to study the patterns of Tesla’s cars then build on of its kind that will take Tesla out of business (Debord, 2015).
a.As I found out when asking a Tesla employee the plan is for Tesla cars to be under 30000$ in the next year or so.
Tesla Motors Inc. is an American public company which is known worldwide for its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010). Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology.
Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar
Apart from Musk’s concise vision statement Tesla has a truly inspiring mission statement, “At the core, Tesla Motors believes that electric cars should not be perceived as a sacrificial mode of transportation. Tesla Motors has brought the best of both the automotive and technological worlds together by permanently etching the image of electric cars being a step backwards in performance, efficiency, and design” (Tesla Motors,
There are four major external factors that are influencing Tesla and the way it does business. The social force of the market environment is the demographic characteristics of the population of potential consumers and its values (Crane et al.,pg.81,2014). The rise of environmental concerns and the price of gasoline have motivated some consumers to seek alternatives to gasoline powered vehicles. The economic factors such as income, expenditures and resources affects the number of electric vehicles that are wanted.The level of consumer income, categorized as gross,disposable and discretionary, will dictate the quantity of high-end vehicles will be purchased. Technological invention or innovation from applied science and engineering research
2. The Model 3 is all-new production. Tesla has proved to be pretty good at manufacturing its expensive models. Production of these particular models was designed to be at a rate of 100,000 a year, which they were projected to hit during 2017. As Elon musk put it, the Model X endured "production hell." Also, the Model S endured some early issues with production, which were later corrected. Mr. Musk also stared that the Model 3 would be a production hell, but the issue this time lies with the issue of mass production. This is something Tesla has never done
Tesla was founded in 2003 and it was formerly known as Tesla Motors, Inc. and later changed its name to Tesla, Inc. in February 2017. Tesla also designs, manufactures, and sells full electric vehicles and energy storage products internationally. Tesla so far has done nothing but surprise all us with their genius ideas, and we are still expecting what Tesla has in stored for us in the future.
Tesla has managed to build a notable brand name for itself not in the electric car market, but in the overall automotive industry. Its brand performance offers a robust, reliable and unique image that gives customers the satisfaction that electric cars can be stylish, reliable, hassle-free and much less bulky than internal combustion engine vehicles.
Tesla Motors, Inc. is an American company that is most famous for its electric cars. Based in Palo, Alto, California, it is named after the great electrical engineer, physicist and inventor Nikola Tesla. Currently the company has produced three car models – Tesla Roadster, Model S and Model X. More models are expected to be made in the coming years. Model 3 will be ready by 2017 when its deliveries will begin. Electric cars are still something new to most of the people throughout the world. The cars have to be recharged instead of refueled. There are less than 30 Tesla stores in Europe but the demand is rising. These cars will not be available to everyone as their price varies from $70 000 to almost a $100 000. But there will always be wealthy
Tesla builds electric powertrain parts for vehicles from other automakers, including the Smart For-two vehicles (the lowest-priced car from Daimler), the Toyota, Custom Chassis Electric Van.
Companies started designing concepts for electric cars in the late 1990s and in the early 2000s a company named Tesla Motors began development of a well rounded electric vehicle in 2004 and were delivered to customers in 2008, The Roadster was the first highway-capable all-electric vehicle in serial production available in the United States. Since 2008 Tesla has sold more than 2,100 Roadsters in 31 countries through December 2011. The Roadster was also the first production automobile to use lithium-ion battery cells and the first production all-electric car to travel more than 200 miles per charge. Tesla expects to sell the Roadster until early 2012. This began the era of successful electric vehicles. Mitsubishi, Chevy, Lotus, Peugeot, and many more car manufacturers joined in designing and producing electric vehicles. BMW was one of the more successful ones in making a sporty electric vehicle in 2014 which was named the i8. This brought the car market to halt after the company Fisker failed and ran outta business and somehow BMW successfully designed and put to production the i8.
The existence of stock market analysis for electric car companies such as Tesla Motors, as well as financial reports including the Forbes financial reports, amount others present a transparent channel of analyzing the electric car industry in depth. The industry is still considered a luxury car industry but it grown and penetrated other markets. For example, Tesla surpassed its target of 21500 units in 2013 to reach annual sales of 22477 units in North America and Europe. The global sales in 2013 reached 25000 units. The company anticipates a 55% increase in tis global sales in 2014 with annual sales of 35000 units as the company seeks to expand into the Asian market having achieved success in Europe and North America (Carlson,
Tesla is a futuristic electric autopilot car maker and provider of renewable energy solutions. Tesla’s cars are based on revolutionary high-power battery, and release zero emissions. Tesla advocates the need for the world to completely switch from fossil fuel based automobiles to renewable energy based automobiles. Tesla offers four variants of its electric cars Roadster, Model S, Model X and Model 3 with price ranging from $36000 to $250000. All Tesla car models are also equipped with Autopilot self-driving capability. With a single recharge, Tesla’s different models drive about 220-335 miles (Tesla,n.d). Tesla’s models come with passenger seating capacity of 5-7, like the traditional cars. The major competitors