Case Study: Tesla Motors, Inc.

Tesla Motors, Inc. is an American company that is most famous for its electric cars. Based in Palo, Alto, California, it is named after the great electrical engineer, physicist and inventor Nikola Tesla. Currently the company has produced three car models – Tesla Roadster, Model S and Model X. More models are expected to be made in the coming years. Model 3 will be ready by 2017 when its deliveries will begin. Electric cars are still something new to most of the people throughout the world. The cars have to be recharged instead of refueled. There are less than 30 Tesla stores in Europe but the demand is rising. These cars will not be available to everyone as their price varies from $70 000 to almost a $100 000. But there will always be wealthy
Eco-friendly customers will be the easiest to reach as the cars are doing almost 0% harm to the environment. What separates Tesla from the other electric car manufacturers is that they are offering double the driving range, but also the style and quality that Tesla is known for. Tech savvy consumers are going to be amazed by this ever growing technology and they will have something that almost nobody has. The cars themselves are a new technology but when the interior tech is added to the mix – the targeted audience will be attracted. As Tesla will be targeting slightly wealthier customers it will come as a no surprise that most of them are bussinesmen and women who are professionals and would like to be present themselves with a certain look (style). According to studies, majority of people say they will buy an electric car in the near
The strengths are that the supply other companies with parts; Tesla developed the first full electric car; the company is technologically superior in drive train, transmissions and electrical technology. The opportunities are: the growing support of governments for clean energy; the free charging unlike the growing gas prices; the innovation of the whole idea. The Weaknesses are the higher cost of maintenance; higher prices due to lower demand; small segment to target. Threats: not a broad range of models to offer their customers; other high quality brands are a strong competitor; there will always be cheaper