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Strategy formulation:corPorate strategy
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Strategy formulation:corPorate strategy
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Portfolio Project: Tesla Motors Case Study
Tesla Motors (Tesla), founded in 2003 by Elon Musk, is an automotive company focused on enhancing Electric Vehicle market by creating optimum performance, all electric, vehicles for every class of consumer (Tesla Motors, 2015). In order to achieve such ambitious goals, Tesla Motors not only designs, but also manufactures, and personally sells the company’s electric vehicles (Hirsch, 2015). As additional quality assurance, Tesla Motors also designs, manufactures, and sells, electric vehicle power-train components, and battery products (Hirsch, 2015). Yet, despite the pivotal role Tesla’s self curated products play in the success of Tesla’s vehicles, the socially responsible company does not privatize
Apart from Musk’s concise vision statement Tesla has a truly inspiring mission statement, “At the core, Tesla Motors believes that electric cars should not be perceived as a sacrificial mode of transportation. Tesla Motors has brought the best of both the automotive and technological worlds together by permanently etching the image of electric cars being a step backwards in performance, efficiency, and design” (Tesla Motors,
Chiefly, and most apparently, it is the goal of Tesla Motor to generate demand for Tesla vehicles (Andrade, Holloway, Payne, Roy & Sheffield, 2015). In turn, demand will drive leads to the Tesla sales team (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla will continue to build long-term brand awareness, in addition to continual management of corporate reputation (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla Motors will expertly manage the existing customer base to create loyalty and increase customer referrals (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Additionally , Tesla Motors hopes to enable customer input into the product development process (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Corporate strategy. In 2006, Musk coined what would soon be held to represent Tesla Motors overall long-term corporate strategy (Tesla Motors, 2015). It is to “build a wide range of models, including affordably priced family cars” (Tesla Motors, 2015). Musk explains the primary reason for building out Tesla Motor’s spectrum of pricing and vehicles as being environmentally concerned. Musk (2006) continues by expressing “the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution” (para
This was noted as a bold endeavor with a substantial amount of risk. Tom Folliard, the CEO of CarMax used innovation to redirect the current trend of standard practices, (De Wit, & Meyer, 2010). Through expansion, CarMax provided a wide variety of automotive brands to their customers, not limiting their sales to only a few makes and models, (De Wit, & Meyer, 2010). CarMax also eliminated the past practices of pressure sales by establishing fixed prices. The Team agreed that CarMax had gained a competitive edge in the market by catering to the consumer through a variety of products with set prices and no sales pressure. AutoNation CEO, Wayne Huizenga was noted as quite the entrepreneur with an initial focus on Waste Management and Block Buster Videos, an example of fragmented industry, (De Wit, & Meyer, 2010). This diversity definitely has its advantages, but can lead to misdirection regarding sustainability in one industry. The team noted similarities between the CEO’s regarding their creativity and defiance of industry rules. As the team compared the different strategies of CarMax and AutoNation, we noticed two different methods of application, each were effective yet differed in application. In a bold move, AutoNation, under new CEO Mike Jackson, followed the CarMax strategy of implementing set prices and eliminating high-pressure sales, (De Wit, & Meyer, 2010). Through creative thinking, AutoNation improved upon their practices by implementing Smart Choice software, which enhanced customer satisfaction by reducing transaction times, (De Wit, & Meyer, 2010). AutoNation captured the competitive edge over CarMax by catering to the automotive manufactures with a focus on brand versus variety, (De Wit, & Meyer, 2010). The
Tesla Motors initially gained widespread attention by manufacturing the Tesla Roadster, the primary totally electrical sports automobile. The company's second vehicle was the Model S, a completely electrical luxury sedan. Tesla additionally markets electrical powertrain elements, as well as lithium-ion battery packs, to automakers, as well as engineer and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent maker, geared toward eventually providing electrical cars worth cheap to the typical client.
The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock
Electric cars are attempting to bring on an uprising. A modern company, Tesla Motors, is bringing the all-electric car to life. Tesla has been very successful in the past couple of years, engineering a vehicle that will impress safety standards. Although it has been quite a bumpy ride along the way for CEO and founder Elon Musk of Tesla Motors. Tesla has big plans for the future. However, the plans will not be necessary unless Tesla is allowed to sell their vehicles directly to the consumer and not through dealerships.
The contraposition for Tesla Motors is the rapid service received. Despite not having a traditional infrastructure, the company beats it opponents in its operational expeditiousness. The Palo Alto automaker’s response time for issues is often overnight, and always beyond convention. One customer with some play in his gears had his entire drivetrain replaced.
In December of 2010, the world’s first, entirely electric vehicle was introduced to the car industry and Nissan was responsible for launching this innovative car known as the Nissan Leaf (“Nissan Product Information”). According to business reporter Michael Strong, Nissan Motor Company’s CEO Carlos Ghosn previously set a goal of selling 1.5 million electric vehicles by the year 2016. However, in 2013, Ghosn announced that it is very likely that Nissan will not reach this goal. He believes this may be achieved four or five years later than expected. Ghosn and Nissan Motor Corporation have evaluated the weaknesses of the Nissan Leaf and have discovered the contributing factors in the surprisingly low sales (Strong). In this commentary, it will become evident if Nissan has made effective improvements to pick up sales of this innovative vehicle that could result in the future of cars all around the world. The reasons for their underperformance will be evaluated and their ability to make the necessary changes to improve sales will be evaluated. A SWOT analysis has been set up to analyze the Nissan Leaf, its strengths, weaknesses, opportunities, and threats. This will show if Nissan has made the necessary changes to better their sales of the Nissan Leaf.
Tesla Motors Case Study Tesla Motors is a company that produces and sells automobiles. Tesla is not an old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better.
In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
Retrieved from the book Strategic Management and Business Policy: Towards Global Sustainability – 13th ed. Upper Saddle River, NJ: Prentice Hall. Rightin, M. (2014). The 'Standard'. Tesla cuts losses but sees costly year ahead.
Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar
Tesla will help improve the environment by reducing air pollution and by reducing fossil fuel usage by using electricity instead of gasoline. This will make the world a safer and more efficient environment. This will further improve how our future
The Ford Motor Company has been in business since the nineteenth century, and it has enjoyed a rather successful run as one of the top automobile-making industries in the United States. Ford Motor Company is a prosperous business because of strategic planning and changes that it was willing to take a risk on developing and implementing. Successful corporations have to adapt to the constantly changing environment or the company will be doomed to failure. In other words, customer shopping habits change as new products are introduced to the market or when other factors beyond Ford Motor Company’s control affect which vehicles are sold. For example, there is an increased demand for fuel efficient cars when the average price per gallon
The mission of Tesla Motors is creating affordable, fully electric, earth-friendly and sustainable vehicles. The aim of this mission is to influence and transition masses away from the excessive usage of natural and valuable resources to a cleaner and more sustainable future. As Tesla continues with its pursuit of going green, it also seeks a place in the highly competitive and lucrative car industry. The company has developed breathtaking designs that people keenly look for in...
Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed.