Techniques Used In Dr. Franklin's The Subliminal Man

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The theme in The Subliminal Man can be interrupted as technology taking over in this specific time period. In this short story, there is a conversation held between Hathaway and Doctor Franklin concerning the fact Dr.Franklin just traded his car in after only three short months of having his old one. The idea behind this is that the creators of everyday products make it to where the consumer has to keep buying everyday products because their current ones go out of style, or the technology on new items are updated. So this way, the consumers are controlled by the technology being produced. By the end of the story Dr.Franklin is already making a statement saying, “The next models [car] are coming out at the end of the month. With luck, we’ll …show more content…

There are a vast amount of groups targeted: adults, children, men, and women. For example, a very common way of subliminal advertising is when fast food restaurants such as McDonalds, Burger King, or Wendy’s offer toys with their meals. This causes children to bring up the company’s name to their parent therefore causing the parents to be more familiar with the company’s name. So if they were to be out and see their sign, they would be more willing to stop because 1) they know the name, 2) their child benefits from their purchase. I can place myself into groups concerning beauty products. They always advertising using females that have the same skin tone, acne problems, and even same past issues as me. This allows me to believe that there is finally a product that will work for me...NOT. Some unfair targeting is when advertisers use it to gain money from people who cannot financially contribute. Parents will give all the money in the world for their children just to find out it was a scam and gain nothing in return. Parents put all their hope into one advertisement and then lose it all in the blink of an eye. Some current examples are listed above: college savings commercials, baby food, fast food in video games, and yet still so many

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