The Onion Rhetorical Analysis Essay

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Recommended: The Onion's satire of modern products

Throughout our lives, we encounter promising advertisements from desperate companies attempting to campaign the next innovative product. The Onion's satirical article on MagnaSoles utilizes several rhetorical devices to sell its latest, groundbreaking item. By applying the MagnaSoles as a model for modern day products, The Onion humorously mocks the ridiculous promises and claims that companies offer their customers to market such "marvelous and unmatched" novelties. By presenting a sarcastic, exaggerated tone throughout the essay, we are able to dwell in the true hilarity of advertisements' impetuous pleas. The Onion uses doctors and "experts" to explain the revolutionary technology that MagnaSoles offers the public, even going as …show more content…

We are educated about the effects of its miraculous technologies, and how they " utilize the healing power of crystals to restimulate dead foot cells with vibrational biofeedback . . . a process similar to that by which medicine makes people better," despite crystals not being successfully used in medical research today, and despite cells not being about to revive themselves after they decay. Furthermore, one customer claims that MagnaSoles helped to heal her sprained ankle after seven weeks, which is contradicting the credibility of the product itself since such an injury would take far less than seven weeks to heal, especially if supported by a supportive insert such as the MagnaSoles. Additionally, another customer challenges the public and those who have not yet purchased MagnaSoles, asking "why [he] should pay thousands of dollars to have [his] spine realigned with physical therapy when I can pay $20 for insoles clearly endorsed by an intelligent-looking man in a white lab coat?” This mocking review of the product reveals the customer's ignorant awareness of who develops the product and how to judge his credibility, along with his oblivious choice of MagnaSoles over a proven medical

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