Target Marketing Mix Essay

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Marketing Mix Target is one of the largest retailers in the world (Mbaskool). Target is known to offer a variety of products and services for its customers. Target offers groceries, toys, furniture, household items, pet supplies, electronics, apparel, shoes and accessories (Mbaskool). Target also offers its customers Pharmacies, Walk-in-Clinic, and a Photo Centre. Target offers discounted prices for its customers, which is a strategy to fight against competition. Target also offers a “REDcard”, where customers can shop on credit. The REDcard offers a 5% discount on your purchase, free shipping on on-line orders, and extended returns, as well (Target, n.d.). Target wants it company to be a one-stop-shop for its customers. Target distributed its merchandise from it distribution centers to its Target websites, and Target stores. Target also has different promotional strategies. The company has a catch phrase, “Expect more pay less, which focus on selling high-quality products at low prices (Mbaskool, n.d.). Target uses commercials, coupons, and special offers as a promotion strategy. Also, Target uses it digital presents on Facebook, YouTube, Instagram, and Twitter as way to attract consumers to its website (Mbaskool, n.d.). …show more content…

One goal, that Target wants to take on is by the end of 2018, they want to remove artificial flavors, preservatives, sweeteners, and colors out of their Target brands of children items (Corporate,.Target). Another goal, is that the company want to add a solar rooftop to 500 of their stores, and distribution centers by 2020 (Corporate.Target). Also, the company wants to add hydrofluorocarbon free refrigerators in their food distribution centers, and refrigerated display cases by 2020, which will save energy within the stores, and distribution centers. Last, Target wants to reduce the water use by 10% in there stores by

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