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Ethical behavior in business
Ethical behavior in business
Ethical behavior in business
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Target Corporation Business Code of Conduct
(Ethics Statement)
Target Corporation is committed to conducting business lawfully and ethically. Each team member is obligated to act at all times with honesty and integrity. Target complies with international, federal, state and local laws and regulations related to our business.
Antidiscrimination
Target is an Equal Opportunity Employer and shall not discriminate against any worker based on race, color, age, gender, sexual orientation, religion, ethnicity, disability, political affiliation and national origin. Target will adhere to all laws relating to non-discrimination, wages, hours, working conditions, pension and welfare benefits plans, sexual harassment and other terms and conditions of employment. Discrimination is strictly prohibited.
Advertising
Targets advertising will provide clear and accurate information t help guests make buying decisions while complying with the law.
Bribery
No assets of the Company may be used to bribe or influence any decision by and official, person or entity.
Antitrust
Target must compete vigorously and fairly in the marketplace using our independent judgment to make the best decisions for the Company.
Communications
Each Target team member is responsible for maintaining the Company’s brand image when communicating. Electronic communications should comply with the Company’s email policy.
Company Assets
Company assets are to be purchased, used and disposed of solely for the benefit of the Company. Confidential information must be protected.
Conflict of Interest
All team members and their immediate families are required to act in a manner that will avoid loss or embarrassment to the Company.
Credit
We must provide accurate disclosur...
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...owing ways:
Contact your supervisor
Call the Employee Relations and Integrity Hotline at 1-800-541-6838. Outside the United States, you can call 704-556-7046.
Contact your compliance officer (the Chief Financial Officer of your operating company)
All reported violations will be investigated and acted on appropriately.
When you report a violation, you may choose to remain anonymous. If you choose to identify yourself, your identity will be protected as much as possible, based on the need to prevent potential harm to others, to comply with the law and to conduct a complete investigation. You will not be subject to retaliation for reporting a suspected violation in good faith. You will receive confirmation that your report was received and, in most instances, you will be notified of the action the company took.
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Target has many competitors in the market, and the level of competition is highly intense. Some of its main rivals are Wal-Mart stores, Home Depot and Costco Wholesale Corp. All of them produce similar products as well as offer almost the same services to their consumers. Naturally, the organization would need a strategy that helps it to stand out and to distinguish it from its competitors, thus, Target 's positioning was based on more than just pricing; it combined quality and style. This was the differentiation strategy that have always been applied since the launch of the organization.
Target, a high-end discount department store, hoped to continue expanding and adding to the company’s 1,752 stores, by purchasing 200 Zellers stores, located in Canada. One of Target’s, longtime goals was to expand into Canada , and after a decade, the company took a jump across the border (Shaw, 2011). Because many thousand Canadians hold a Red Card, Target’s reward card, Target assumed this would be a successful expansion, increasing the amount of US brands that encompass Canada’s market. Target spent a year converting the Zeller stores, altering and renovating them to transform them into Target Canada, a subsidiary of Target (Shaw, 2011). They opened 124 stores in locations all over Canada, hiring back only one percent of the former Zellers employees, desiring to make a fresh start for the department store chain (Target Refused Zellers Workers).
Target, the nation's #2 discount chain, now operates more than 1,500 Target and Super Target stores in 47 states, as well as an online business called Target.com. Target and its larger grocery-carrying stores, Super Target, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart. After years of struggling to turn around its Marshall Fields and Mervyns departments stores divisions, the discounter sold them both in 2004. Target also owns apparel supplier The Associated Merchandising Corp. and issues Target Visa and its proprietary Target Card (www.Answers.com/topic/target-corporation).
We can see that Target is successful due to its good brand strategy and thus in order to keep up the success the company must change their strategies and branding so that they can match the needs and the wants of the customers. Even when the companies have a lot of similarities still the differences are greater. Kmart took decisions at a late point and still struggling to capitalize on the opportunities and Target has been active always to capture opportunities and overcome its weaknesses.
Each company has its own culture that is unique to them. For Target, teamwork is key in order to ensure a fast, fun, and friendly work environment. Target prides itself on creating endless opportunities for its employees to further enhance their professional skills and professional growth. Target recognizes that people are unique and have different views which is why Target creates an inclusive environment for all of its team members. This makes everyone feel valued and overall respected. Everyone feels as though they
Like their competition, Target has made many changes over the years when it comes to their products and services. In order to meet the ever changing environment and ever changing customer needs Target has not only increased the...
Nearly everyone is at least somewhat familiar with Target stores; the famous bullseye logo is identifiable all across the United States. With the motto "Expect More, Pay Less", the company suggests that customers can expect more of everything, at more reasonable prices.1 Target's commitment to the consumer, as well as it's employment consideration and management style led Fortune Magazine to name it as one of the Most Admired Companies in 2005.
Target has problems in the area of Human relations because of their training methods; in not hiring people who have unions. This is an example of discrimination, not by color but by what a person has, which is a union. The question that comes up is; how can this motive people to apply for a job at Target? Also Target has issues with boosting morale in their company especially after letting go about 2,000 employees. MPR news reported in March of this year, that “1,700 employees are out of work. Another 1,400 open positions will go unfilled” (Cox, 2015). A problem such as these layoffs and it being reported affects the way current employees as well as applicants view the corporation. In the MPR news article an employee
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Target is one of the America’s top retailers, but still has a few things that can be improved upon before it can overtake its top competitor. Although Target may not be the top ranked retailer at the moment, it’s not hard to see why this company has stood the tests of time and continues to thrive today.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45 million credit cards and debit cards had been compromised.” (Timberg, Yang, & Tsukayama, 2013) The data breach occurred to Target was a strong swift kick to the guts to not only the retailer/corporation, but to employees and consumers. The December 2013 data breach, exposed Target in a way that many would not expect to see and happen to any major retailer/corporation.
According to Schafer (2013), Target Corporation desire is to improve Target Brand and be a better version of Target with an incremental products and services. Target Corporation acquisitions counter any threat from other rival online retailers and allow Target Corporation to cross promote between Target and the new entity strengthening its