Taking A Look At Kiki Magazine

Kiki magazine was published in the fall of 2007 in the United States. Originally, its target market comprised of girls between the ages of 9 and 14. Magazines were quite famous at the time since they were the primary forms of print media along with newspapers and books. Advertising was the prime approach of publicizing products and services. The publishing industry generated about 55% of its revenue from advertisements in magazines. However, Kiki wants to avoid advertising in its magazine for tweens like its contender AmericanGirl. Kiki’s goal is to empower girls with both style and confidence, while being smart and creative at the same time. It has topics relating to entrepreneurship, finance, geography, history and fine arts to inspire young

This will help the magazine identify the opportunities, challenges and problems. Eventually, leading to the generation of a well-planned marketing action. Kiki magazine can indulge in certain research techniques to gather information about its target market and their needs. “Marketing research helps managers understand what is going on in the marketplace and take advantage of the opportunities (Lamb, 160). For this purpose, the marketing research process will be employed.

The first step in the course of action is identifying the opportunities or problems. Kiki magazine wants to determine the market potential. Using marketing research, we will be able to gather accurate and insightful results. Managers, then, make use of the results provided to them and their personal experiences to determine the solutions to problems at hand. For instance, Kiki wants to learn about its market potential. By gathering meaningful information, managers can think of ways to maximize their market size and how to provide quality

Is the product going to satisfy consumer needs? Who is the potential customer and how to find them? Who is the competition? Why is my product different from them? At what price is the customer willing to buy my product? Will it stand changing trends caused by both external and internal factors? Having answers to these questions is vital for the determination of the market potential. The Internet is a great source of gathering secondary data. Shopping sites and social networking sites allow easy access to shopping trends and wants of the