Meat & Co Executive Summary

992 Words2 Pages

Meat & Co., Incorporated Mission
To realize that Meat & Co., Inc. commits to:
a. Recruiting and retaining highly qualified personnel
b. Providing best quality of smoke sausages and faster customer service
c. Maintaining the Meat & Co., Inc. product taste and quality for the customers to enjoy any time of the day
Meat & Co., Incorporated values
1. Embrace change
2. Create fun and little weirdness
3. Be adventurous
4. Pursue growth and learning
5. Build open and honest relationship through communication
6. Build a positive environment
7. Be passionate and determined
8. Respect each other

Meat & Co., Key Results Area
• Value Proposition
• Brand Positioning
Customer Behavior

Our value proposition explains how our product will satisfy and solves the market of our target market when it comes to food choices. It will tell the idea to customer the unique differentiation of our product in the competition. It is also stated how our products differ or better from our competitor. Positioning our brand that occupies the mind of our proposed target market. The objective of our positioning strategy is how to be relevant to our target customers, how to be unique in the competition, and how our product can be credible and attainable to our market. Our Customer Behavior Model will tell how external …show more content…

It will tell an idea to the customer of our customer how our product is merely differentiated among those who are already present in the market. Our product uniqueness will be also the positionining strategy. Gettig to know what influences our market will help us determine what are their decision making process and what influence their buying behaviour before acquiring a product. We based our performance indicators on what our competitors do that we may also be able to apply in our

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