Taking A Closer Look At Oreo's Beloved Cookie

Oreo the beloved cookie started since 1912, the same year the South Pole was discovered and was first sold in Hoboken Northeastern New Jersey and since then it became the world’s best cookie and the best selling cookie brand of the 21st century. In 2012 it was Oreo’s 100th birthday; the mission was to “help everyone around the world celebrate the kid inside” and they wanted to make it fresh again in other words younger and so the company launched an outstanding campaign called the “daily Twist”.

“Twist, Lick and Dunk” is the famous three words which simply describes an Oreo cookie and a ritual followed by many Oreo fans which creates a simple, carefree moment and allows everyone to connect and which offers a playfully quaint in an amusing

Though playful in tone, the goal of Wonder filled is to expand Oreo's target audience beyond moms and children to anyone who could use a reminder to “see the world with the same sense of wonder we had as kids”. Most of us first experience our first Oreo cookie as kids, a time when we're surrounded by awe and amazement with the world around us. Wonder filled encourages all of us to have a more wide-eyed and open-hearted approach to life. Although Wonder filled represents a completely new twist for Oreo, the campaign continues to embrace the cookie brand's core values: humor, imagination, socialness, and fun.

Within 48 hours of launch, the initial TV spots were shared 260% above Oreo's average, and according to The Martin Agency, Wonder filled social buzz overall has increased the brand's positive sentiment by 12% over benchmark.

The overall message Oreo aims to express with its campaign is, simply and implicitly, to spark childlike wonder and optimism. Oreos target audience is mainly children and young adult, age of range around 6 to 18 years old. But this doesn’t mean the elder people are not targeted but indirectly, in most of the Oreo ads they show how the child is teaching the parents the simple steps of eating an Oreo cookie in a funny way and this indirectly shows how important is the relationship of the children with their