With the quickening pace of modern people's life, people's free time is also gradually reduced. Takeaways as a particularly convenient way of catering, gradually occupy a very important position in people's lives. Takeaway is very popular in the United Kingdom, and most people choose takeaways service when they are busy. Through analyzing some data and investigating the market, people can notice that the demand for takeaway in the United Kingdom is increasing in recent years. There are many factors that influence the demand for takeout, and they can be divided into two categories. Some of the factors that led to a rise in demand for takeaways originated from the consumers themselves, and another part of the factors can be attributed to the …show more content…
This shows that the demand for takeaway in the United Kingdom is also increasing. 《The British Guardian》reported that “ the British takeaway and fast food consumption amounted to 30 billion pounds a year, and the average number of Britons living in the city was 156 times a year, almost two times a day. We are a nation of takeaway lovers, spending an annual £6bn on fast food ” ( Chitra Ramaswamy, Wednesday 15 March 2017 07.20 GMT ); These data show that the demand for takeaways in the United Kingdom is enormous, with a large number of consumer groups, takeaway sales prospects in the market is optimistic, so the demand for takeaways in United Kingdom are continuing to grow. In addition to the demand data, the increase of demand can also be seen from the increase of the number of takeout shops. “ The new study, published today by academics at the University of Cambridge, found that the …show more content…
Changes in the demand for complementary products will affect the demand for takeout. Takeaway platforms are like complementary products for takeout. “The largest takeaway platform in the United Kingdom “JUST EAT” listed on the London Stock Exchange, the market value of $2 billion 400 million” (British Chinese newspaper). “The takeaway service platform Deliveroo2016 revenue reached 130 million pounds. This figure comes from the internal information shared by Deliveroo and investors, which also shows that the company's revenue this year will increase by more than 1000% compared with 2015” (British Daily Telegraph). The appearance of online ordering platform means that people will no longer need to remember the restaurant phone number, and people can order in the website directly. In these cases, the online takeaways and sales platform and the restaurant's takeaway service complement each other. As the online consumer platform provides consumers with a more convenient takeaway order, the demand for takeaways is also increasing. This shows that the appearance of complementary products and the increasing demand for complementary products can lead to an increase in the demand for a commodity. In addition, the price is also an important factor affecting the demand for goods. It is a well-known fact that many websites in the United Kingdom, such
"Study Says Fast Food Remains Popular - Restaurant News - QSR Magazine." Quick-Service and Fast Casual Restaurant News and Information - QSR Magazine. QSR Magazine, 20 June 2008. Web. 17 Feb. 2010. http://www.qsrmagazine.com/articles/news/print.phtml?id=6789
American pay more in fast food than one does on entrainment like movies, books, and music combined. In 1970, The United States spend around $6 billion on fast food and by the end of 2011 the amount was nearly doubled to $110 billion. Fast food is now found all over the places like hospitals, airports, and zoos. “What We Eat”, wrote by Eric Schlosser reflects on his research on the far-reaching effects of the American life. “What We Eat,” is a look into the rapid increase and popularity in fast food for the American people along with the physical and social consequence of the rapidly growth of the service economy.
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
As many people are trying to put the blame of obesity on restaurants, others, like myself, have a strong opinion that the restaurants have nothing to do with obesity and the customer has the right to order what they would like. Some supporters believe that government should take action to...
Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005). However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Additional menu options have also been added to answer competitors' trends and to place more focus on the children's segment.
Customers buy when they feel it is necessary giving them the upper hand on the industry. Bargaining power of suppliers: In the quick- service restaurant, the suppliers vary. They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi...
3. Growing number of working women : The share of working people has increased from 15% to 28% of the total workforce during the last two decades. This has also led to an increase in recreational and social dining. People are beginning to prefer to meet friends and to eat out rather than at home, which directly increases food...
· Fast food is losing its sense of appeal to the large group of customers who frequently eat out
A change in consumers’ tastes – the food in this market may become unappealing to consumers as obesity and cardiovascular diseases rise in New Zealand. This would put people off as quick service foods are regarded as unhealthy.
This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets. It aims to study the impact of hygiene and nutritional value of fast foods on consumer purchase decisions. These services may provide an opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
There has been exponential rise in the number of eateries in most of the towns worldwide. This is partly brought about by the ballooning urban population, as well as the emergence of working middle class population who find themselves tied up by work in the cities they reside.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
People think that the price of fast food is cheaper than a home-cooked meal. Although many people like to eat fast food because of it is inexpensive and tasty, the actual price of the fast food is not exactly same like the menu. The price of fast food sounds affordable, but actually it is quite expensive. This is because people are influenced by the fast food restaurant’s advertisement. It illustrates the price of a set of fast food is affordable compared to cooking at home. When people go to the fast food outlet, they realize the price at the bill is not as same as the advertisement stated. The price is even higher than the price stated at the advertisement. Although the fast food advertisement provides the information that the price of fast food is low, the price in the advertisement does not include the tax and tips. On the other hand, cooking at home is much cheaper than eating fast food. It is always affordable, healthier and more emotional fulfillment when eating at home and cooking ingredients compare to eating out (Warner, 2015). The people only need to buy the ingredients and cook it by our own.It is always affordable because people only need to pay ingredients and cook it at home. There are no tax and extra tips! If people prepare their food in large quantities at home, it is more economical than buy several sets of fast food. According to Yeager (2010), “A family that commits to eating at home can save $3000 in one year and eat just as well,” (p. 52). Save and
Things have changed a lot and food has become very important in British culture. Not only are TV cooks more famous than writers, but their recipes and books are well-known across the Europe. The New British cuisine is changing the fish and chips image and has become multicultural. There are about 80 different international cuisines and British restaurants may compete with those anywhere in the world in terms of price and quality. In the majority of European countries, it is normal to have a long break from eating at the midday.