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Introduction about fast food chains
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Recommended: Introduction about fast food chains
Kavina Patel
Block 3
Mr. Schreck
2 March 2018
Taco Bell Taco Bell is an American chain of fast food restaurants that serve a variety of Tex-Mex foods that originated from California. Taco Bell Corp. is a subsidiary of Yum! Brands, Inc. Taco Bell is ranked 8th in the 2018 franchise 500 ranking. They plan of increasing their annual sales to about $15 billion by 2022 by adding restaurants globally and domestically. Internationally they will target Brazil, Canada, China and India and to open 100 franchises in each of those countries. They are very motivated to keep extending their franchise. Urban areas that are densely populated need food places. Taco Bell plans on opening many location where drive thru is not an option. They also plan or redesigning their store and have come up with numerous design plans.
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The secret to their growing business is that the food served there is relatively “cheap” and their innovations. Such as the Doritos Locos Taco which is a taco with a shell made from Dorito-crusted chips, or a quesarito which is a combination of a quesadilla and burrito. Their online ordering process and menu attracts millennials that want a fast and simple ordering process. Taco Bell specifically targets eighteen to twenty-five year old males. This is proven by the fact that are constantly having sweepstakes to give away gaming consoles on their “Big Box” deals and the back of receipts. For a while now they have even started serving breakfast! Their items are small in comparison to many other places such as Pizza Hut. Pizza is usually eaten in groups, meanwhile the food from Taco bell can be eaten alone. It is a place people can go to if they are in a
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
New restaurant openings and comparable restaurant sales increases are important factors contributing to Chipotle’s increase in revenues in recent years.
1.3 Market Segment Chipotle is classified in the restaurant industry as fast casual, a combination of the quick serve and the casual dining segments. Fast casual restaurants have the following attributes: high quality food, upscale atmosphere, higher check averages between $7-$11, and pay at the counter (What exactly is fast casual?, 2008). 2.0 Market Opportunity Analysis 2.1 Market Trends The restaurant industry grew to $403.5 billion in 2010, a growth of 2.1% from 2009 (Consumers still thrift when dining out, 2011).... ...
Taco Bells currently one of the top prominent Mexican fast food chains in the United States.
The quality of the nuggets at chick-fil-a is better than these other restaurants. Personally even when it comes down to the service received , chick-fil-a always supersedes the others. According to Odyssey , Chick-fil-A employees are some of the nicest people who will ever serve you. They always greet you and make sure you're taken care of. They're always willing to take your trash, refill your drinks, and have a conversation with you. They are quick with giving you your food and always make sure you have everything you need to thoroughly enjoy your meal. They stand out compared to other fast food employees and seem to be having the time of their lives while working (2017). Chick-fil-a has the best nuggets to me because of their dipping sauces as well. Even though chick-fil-a has a blast of flavor , dipping sauces just tops it off. (Business Insider ,
The article is talking about how Taco bell is inventing something that was supposedly existing. But taco bell had different ways of selling their quesalupas to people, their target market is usually the younger crowd looking for cheap good tasting food. So of course the people are going to go to taco bell, and try everything new that they come out with. Taco bell was striving to be different from other fast food places and brain wash teens into thinking their fast food, food, is better than all of the other fast food places. The article says that they are trying to copy REAL Mexican food, and taco bell is brainwashing people into thinking they are coming out with all of this “NEW” Mexican food. When in reality it is all just copied from old
Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.
Because Chipotle has to pay higher prices for their company’s items such as the avocados and package than its competitors. According to the MarketLine articles about Chipotle Mexican Grill, Inc., "For instance, an average meal at Chipotle is the range of about $8, Whereas its competitors such as McDonalds, Taco Bell and KFC has options such as Value menus that start from even $1." Chipotle food is expensive because they have the best quality ingredients that are not common such as the avocados for their competitors. But Chipotle 's competitors are getting more sales revenues of their menu items because with one dollar to can buy a meal for a
...ring process which has strict standards and allows owner/operators to hire only the best candidates. Due to this fact, Chick-fil-A employees are the most respected and well trained in the industry and are a model for what other companies should strive to attain. All of these factors have lead to a very loyal customer base for Chick-fil-A. Most of Chick-fil-A’s customers have nothing but positive things to say about the company and local units. Many of Chick-fil-A’s customers want to share the great experience and regularly invite friends and family to visit a Chick-fil-A location. Chick-fil-A has created a brand and corporate image that customers have responded well to. Chick-fil-A’s smart business decisions combined with a growing and loyal customer base suggest the company has positioned itself well in the market and can expect to see continued growth in the future.
With a unique appeal, a healthy and delicious product, and a powerful social message that made our target customers feel great about eating Chipotle over more traditional fast food, we have pioneered the fast-casual restaurant model our customers admire. Furthermore, our food sourcing is a rewardable effort and it is what we and our customers respect.
One thing that they could continue to open more Panera Bread’s throughout the United States and spread into more locations in Canada to broaden its market penetration. They could also add new menu items, even if they cost a little more. Try to do more seasonal foods, desserts, and drinks throughout the year as well. Keep Panera Bread as the healthy alternative to fast food and dine in restaurants. Within the past couple of years, consumers are looking into healthier “fast” food, with this push comes more new competition that will arise
Eating has been one a great joy to me my entire life. It is a huge portion of everyone’s day, and for most, happens at least three times a day. If we eat three meals a day every day for a year that is one thousand and ninety five meals! With all these meals we need a nice place to sit down and enjoy it. Whenever I get hungry, I always find myself at Chick-fil-a; well, at least five times a week. The familiar sights, comforting scents, and soothing sounds of Chick-fil-A that make it the birthplace of happiness.
When trying to figure out where to go for lunch, it can be a difficult choice because of how many options are out there. There could be dozens of restaurants to choose from, with varying degrees of interest. Fast food restaurants are usually chosen because they are cheap, easy, and convenient. However, many places are changing what it means to be a fast food restaurant. Panera Bread, for example, is technically a fast food restaurant, but usually is rarely compared to a place like Burger King. Panera Bread generally has a nicer atmosphere with a better aroma and a wealthier appeal while Burger King appeals to the crowd of people who want cheap and easy food.
As of 2016 there were 2,250 Chipotle restaurants worldwide. (Number of Chipotle Mexican Grill locations worldwide 2007-2016, 2017) Another interesting fact about Chipotle, is that in 1998 McDonald’s started investing in shares of Chipotle and by 2001 they had become the majority shareholder. In total McDonald’s invested over $360 million into Chipotle. (Myers, 2014) Although they have since split ways, the investment McDonald’s made into Chipotle helped to boost the growing power of the new to market concept burrito
Our largest opportunity for growth lies in the emerging economies of China, India, and Thailand. A modest growth in stores in the US, and Europe (2%), while increasing efforts to expand by 10% a year in China, Thailand, and India while offering new menu items in the stores we currently have in place is projected to increase our revenues from $14.9 billion per year to $26.46 billion per year over the next 4 years. This plan will increase our indirect labor force, by adding select marketing teams, commodity managers, and a VP of construction.