Taco Bell Essay

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Recommended: Introduction about fast food chains

Kavina Patel
Block 3
Mr. Schreck
2 March 2018
Taco Bell Taco Bell is an American chain of fast food restaurants that serve a variety of Tex-Mex foods that originated from California. Taco Bell Corp. is a subsidiary of Yum! Brands, Inc. Taco Bell is ranked 8th in the 2018 franchise 500 ranking. They plan of increasing their annual sales to about $15 billion by 2022 by adding restaurants globally and domestically. Internationally they will target Brazil, Canada, China and India and to open 100 franchises in each of those countries. They are very motivated to keep extending their franchise. Urban areas that are densely populated need food places. Taco Bell plans on opening many location where drive thru is not an option. They also plan or redesigning their store and have come up with numerous design plans. …show more content…

The secret to their growing business is that the food served there is relatively “cheap” and their innovations. Such as the Doritos Locos Taco which is a taco with a shell made from Dorito-crusted chips, or a quesarito which is a combination of a quesadilla and burrito. Their online ordering process and menu attracts millennials that want a fast and simple ordering process. Taco Bell specifically targets eighteen to twenty-five year old males. This is proven by the fact that are constantly having sweepstakes to give away gaming consoles on their “Big Box” deals and the back of receipts. For a while now they have even started serving breakfast! Their items are small in comparison to many other places such as Pizza Hut. Pizza is usually eaten in groups, meanwhile the food from Taco bell can be eaten alone. It is a place people can go to if they are in a

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