Synthesis Essay On Social Media

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Recommended: Impact of the internet on the music industry

As we all know, the Internet is a major thing these days; and it’s only going to get bigger and bigger. Social media is becoming more and more prominent in the music industry. It’s a great way for starting out artists, such as Shannon, to build a reputation or an image, as well as a strong fan base (Source 4). In fact, social media is now an integral part of almost every successful promotion (Source 4). So, in Shannon’s case, social media would be a really good way to create a following. Her defined pop genre makes it easy to pin point different markets, and the best way to start marketing music is on the different social media platforms (Source 3). I think that the best ones suited to Shannon would definitely be Facebook, Instagram, Soundcloud, Twitter, maybe even a personal blog on Wordpress if desired, as well as building up her …show more content…

These include working directly with the artist herself as well as the Keira (graphic designer), Sam (Booking agent), and Marianne (sync agent) depending on any secured tv/film jobs, in order to help establish an online reputation (Source 4). With this I would create, curate, and disseminate a regular stream of both promotional and personal content online, so blog posts, status updates, videos, photos, just little glimpses into the artists everyday life (Source 4). By using specific applications and various placements of product and material, it will maximise Shannon’s visibility as an artist (Source 1). This leads to an ever growing following or fan-base while also boosting website traffic (Source 4). After all, if we can’t provide the fans with the opportunity of having a relationship with the artist, or fan to artist interactivity, then it defeats the purpose of social media. By giving fans the opportunity to see the artist work and oversee their production, it once again builds up a larger fan base, which is what we

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