Swot Analysis: SWOT Analysis In The Electronics Industry

1236 Words3 Pages

SWOT Analysis

STRENGTHS
• Well established and highly regarded in the electronics market
• A dedicated group of engineers and designers working to give the highest quality possible.
• Efficient production methods WEAKNESSES
• Building new relations with suppliers.
• The target group can choose cheaper models if they want.
• Low debt equity rating. Lower risk.
OPPORTUNITIES
• The internet. Having Easy access to view and read reviews for the product helps give it publicity.
• Word of mouth. Let other consumers hear how it helps others who they can relate to. THREATS
• Other companies with similar or better products
• Economic downturns shifting consumer’s rationality if they want to spend on luxury vs needed goods
• Much larger companies cutting corners on quality to overrun the market with cheaper products

Strengths

…show more content…

If sale figures are doing as expected, there won’t be any radical changes to irritate the sales flow. There will be however, small changes to try and increase motivations of buyers in fear of sales ever going below the estimated records. Sales, discounts, and vouchers will be offered to help influence an increase.
Marketing Strategies and Implementation

Marketing Strategies
Product Strategies o Release base model to public, along with attachments. o Review how customer satisfaction is for complaints and suggestions. Make considerate suggestion edits to all models and release newly upgraded base model along with deluxe model o Repeat second step and finally release the newly revised luxury model.

Price Strategies o Prior to release, scout the current market for competitive price in consideration of quality of goods. o Once determining a fair price for the base model and attachments, release to the market. o After months of carefully monitoring sales, makes adjustments depending on demand. o Repeat process in monthly intervals and adjust pricing for each

Open Document