Swot Analysis Of Trader Joe's

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Whole Food’s major competition is Trader Joe’s, Central Market/HEB, and Sprouts. Each of these stores has branched into the specialty food industry, at least in some aspect of their company. The main competitor is Sprouts, followed by Trader Joe’s (CITE investopedia).
Whole Foods is a specialty food store focused on organic, natural, wholesome foodstuffs. Whole Foods is similarly related to all three of their competitors, however, they differentiate in the fact that they support local farmers and ranchers. They also apply a more personal level to their products. For example, all of the meats in the Whole Foods meat department have tags indicating what city and state that it is from. This adds a more personal touch for the consumer and allows

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