I. Industry Analysis: Competitive Environment & Externalities
Currently, Topgolf continues to be one of the leading sports entertainment companies in the U.S competing for market share mainly with Dave and Busters, Main Event, and Shenaniganz Entertainment Center. All while also competing for public attention with the upscale casual and sports bar restaurant industries, TV and live entertainment, and most currently political elections. While they are all very different mediums of entertainment, Topgolf’s performance is directly affected by the level of public attention to politics, news, and economic stability. For instance, during the months of November and December, Topgolf comparable sales decreased significantly as people were more driven
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Topgolf has doubled in size in the past two years alone and it’s expected to continue to grow both nationally and internationally. While this type of exponential and rapid growth might often seem as a risky strategy, Topgolf adopted rapid growth as its primary strategy to decrease competition. A Topgolf location requires more than $15 Million-dollar capital investment, making it very difficult for others to compete with Topgolf. There are very little chances for somebody to enter the golf entertainment industry as a direct competitor for Topgolf as it will require a large capital investment. The exponential growth that Topgolf is undergoing has given them more visibility and brand recognition, making it even harder for competitors to enter the market. Further, Topgolf’s current technology is protected by multiple patents for the next 15-20 years, making it even more difficult for competitors to enter the market. Honestly, Topgolf has no direct competitors, they are one of a type entertainment company with first class technology and innovative facilities. It might sound biased as I am currently working for Topgolf and absolutely love our company, but we offer a variety of products and services that are very difficult to imitate for others. While we compete for market share with other Entertainment companies like Main Event and Dave & Busters, as previously stated; we are very different in the sense that people feel more connected to the sports and the outdoors atmosphere feel that we offer. Topgolf’s core values: Fun, One Team, Excellence, Edgy Spirit, and Caring, revolved around the company’s goals and purpose of offering one of a kind experiences to the customers. Characteristics that allow Topgolf to be so successful in today’s culture, specially with the increasing generation of millennials who seek experiences more than material
Thorpe Park is one of the popular theme parks in the UK. It has been transformed from a flood land to a leisure attraction in past 70-80 years. It has been ranked amongst the top 20 theme parks in Europe. The main aim for Thorpe park is to become world leader and providing best of entertainment and high quality of health and safety standards (Total Thorpe park, 2016).
Executive Summary- Allround is the leading medical product for cold in the OTC market. It is the most frequent purchase with a high conversation ratio, though the retention ratio has been decreasing, along with market share. Some competitors have introduced new products, and Allround is slowly waning having reached maturity. Therefore, the OCM Marketing team has developed a long term Marketing mix strategy until 10th period.
“Titleist 's mission is to serve the needs of the dedicated and recreational golfer with value added products and services that have a competitive advantage worldwide” (T. (2016).
The day that nascar was officially formed was February 21, 1948. However, long before that bootleggers from the south would soup up their cars. They did that because alcohol was banned and they wanted to be able to consume and produce alcoholic products without getting caught by the law. Therefore, they made their cars faster than the police. A marketing activity is a way that a company builds brand awareness. For example, a few marketing activity that nascar utilizes is their website and their apparel they sell. Their website offers a way for the fans to become more informed when nascar events will take place and where. fan apparel helps nascar when fan buys a certain shirt or object it allows their sponsor to be advertised more around the country. In nascar 63% of its fans
Prince could also collaborate with local teaching pros to promote local junior play days and kids festivals. These particular marketing activities would create the potential for acquiring a tennis playing consumer for life at a young age and hopefully one loyal to the Prince brand. Market activities that Prince could employ to target casual/recreational players, those who play just for the fun of it, would be to utilize social media or in store message boards to match players up with other players with a similar skill level. They could also partner with local tennis facilities to arrange for special membership deals for their casual/recreational players. These types of customer service activities would provide a means for casual/recreational players to play more frequently; hopefully increasing the need for Prince’s
Grady improves the health of the community by providing quality, comprehensive healthcare in a compassionate, culturally competent, ethical and fiscally responsible manner. Grady maintains its commitment to the underserved of Fulton and DeKalb counties, while also providing care for residents of metro Atlanta and Georgia. Grady leads through its clinical excellence, innovative research and progressive medical education and training.
Another key strength for Planet Fitness is the Judgment Free Zone philosophy. This attracts the average person instead of the body builder type that typically dominates work out centers. By adopting this policy the gym can reach a larger demographic, since majority of the Oshkosh population would be considered average in terms of work out usage. Other key strengths that are associated with the Judgment Free Zone are a free personal training, and easier to use machines so that members feel comfortable in the gym. As a part of the marketing mix we plan to implement a new member orientation to help members feel more comfortable when they come into the gym. This would greatly improve our product and is a key strength to Planet Fitness
10) Wulf, Steve. “Tote That Ball, Lift That Revenue.” Time Magazine. Oct. 21, 1996. Vol. 148, Issue 19, p. 94.
Shank, M. D. (2009). Sports marketing: a strategic perspective (4th Ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Gap Inc. is a global organization, which provides consumers with retail items such as clothing and accessories. According to the 2016 Fortune 500 list, Gap Inc. is ranked #177. They are also ranked #40 on the annual Fortune Change The World list. The company is comprised of a series of brands (Old Navy, Athleta, Banana Republic, Intermix, Gap), which allows them to appeal to a wide range of consumers. Each brand has a specific style, culture and economic level that they are looking to target. When the brands are seen altogether, the organization is able to show its diversity. Gap Inc. shares many similarities with numerous organizations which obtain large individual market shares.
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One of the primary issues with Outdoor Adventure Paintball Park is the fact that the company lacks focus. While the company is successful and has grown its success is really in spite of itself. The demand for paintball is high and this has allowed for growth but without a common focus the company will not be able
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
The flip side of any sponsorship deal is the knowledge that the sponsoring organisation's most valuable marketing asset, its brand, is exposed to the risks that are inherent in professional sport. The key issue is the strength of the link between shocks, crises and general bad behaviour of top-profile sports people, and the image and brand equity of sponsors. In short, when the mud flies, does it stick to the brands?
People suspect the growth of this competitive scene is due to the gambling aspect of gaming. In 1994, the Kiplinger Washington Letter stated, “Gambling will be the fastest growing industry of the Nineties.” This statement is very true and applies to competitive gaming as well. As soon as you enter the world of competitive gaming, it's nearly impossible to leave. The industry of competitive video gaming has been up and coming, but now it is at it's peek. The world around us is changing every day, similar to the world of competitive sports, but the world of competitive gaming is here to stay.