SWOT Analysis: Gap Inc.

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Industry: Gap Inc. Gap Inc. is a global organization, which provides consumers with retail items such as clothing and accessories. According to the 2016 Fortune 500 list, Gap Inc. is ranked #177. They are also ranked #40 on the annual Fortune Change The World list. The company is comprised of a series of brands (Old Navy, Athleta, Banana Republic, Intermix, Gap), which allows them to appeal to a wide range of consumers. Each brand has a specific style, culture and economic level that they are looking to target. When the brands are seen altogether, the organization is able to show its diversity. Gap Inc. shares many similarities with numerous organizations which obtain large individual market shares.

(Forbes.com)

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has three main competitors, JCPenney, Target, and Wal-Mart. Each of which have a slightly different niche in the market. JCPenney is one of the largest department stores in the United States, focusing on home furnishings and apparel. They have 1,060 locations in 49 U.S. states and Puerto Rico. In addition to their typical merchandise, JCPenney will often lease out different departments in their stores to house companies such as Seattle 's Best Coffee, Sephora as well as other smaller individual salons, optical centers, and jewelry repair shops. Wal-Mart on the other hand is an American multinational retail corporation that was also ranked as the largest company in the world by revenue in Forbes Annual Fortune Global 500 list in 2016. Wal-Mart chains include discount department stores, superstores, hypermarkets, and grocery stores. Wal-Mart also owns Sam’s Club, an American retailer warehouse club ranked the 8th largest in the United States. They currently have locations spanning the world, establishing themselves in 28 countries. The Target Corporation, which is the second largest discount retailer in the United States, after Wal-Mart, shares many similarities with JCPenney and Wal-Mart. Target carries many of the same products as these retailers and in some locations also has specific departments such as Target Optical and Target Photo. Although some of these companies aren 't focused solely on the apparel industry, they each have at least one division which …show more content…

But, technological factors are truly key in order to maintain a competitive edge when competing in the global market. Technology must be implemented in order to stay current, and even more so ahead of your competition through innovation of products and processes. From a manufacturing standpoint, the focus must be on improving efficiency. One way in which Gap Inc. is trying to do so is by implementing automated manufacturing processes. As a company, they are trying to create more attraction for consumers by shifting the focus of the organization in order to improve and create environmental sustainability while also promoting healthier

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