Swot Analysis Of Spunk Marketing Strategy

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Acknowledgement

With pleasure, I express my sincere gratitude to my Project guide Mr. Mohit Gupta, Marketing Manager, Spunk (Future Brands) who spared his valuable time and supported me to work and complete this project and guided me throughout this project. It would not have been possible for me to complete the project without hir timely encouragement and advice at every stage of the project.
My deep sense of recognition to Mr. Udayan Chauhan for his support and guidance. Thank you sir.

I would like to give special thanks to my Institute faculty Dr. K.K DE, who ensured that I was going about my project without any issues. Last but not least I would like to thank all my friends who have helped me with their innovative ideas and …show more content…

These include branding, advertising, promotional activities. The study also focuses on identifying the target market for the brand and also includes the STP (segmentation, targeting, positioning). The objective is to understand the marketing and the effectiveness of different marketing strategies through Personal interviews and observation methods. Through interviews with the sales team and the company staff, the SWOT analysis of the brand has been conducted. The project also includes understanding the effectiveness of the marketing communication activities being followed at Spunk by analysing the weekly and monthly sales data at various retail outlets where the brand is present. The project also covers analysing the sales of all the products at various outlets and hence deducing individual product performance and identifying the areas of concern for the company and through this, a BCG matrix has been prepared for the brand. The sales data has been analysed at all the three Multi brand outlets (Planet Sports, Pantaloon, Central), and compared with one another through graphical representation. The sales analysis has helped in constructing graphical representations for the contribution of various stores and through observation of buying behaviour and personal interviews, the study has been successful in …show more content…

Spunk is continually innovating new products, and offers their customers’ new fabrics and revised styles but keeps their core brand thought of fluidity, colours and quirkiness a tradition.
1.4.1 CORE BRAND THOUGHT
Spunk thrives on the energy every Spunky act adds to the world.
Every time a person dances for the first time. Every time somebody forgets who or where they are and breaks into a jig. Every time someone pulls a shy stranger on the dance floor. Every time someone dances alone on an empty beach. Every time a person lets their body to speak their soul.
The brand thought is based on imbibing passive to active spirit. Delivering the true spirit at all times, helped the company create SPUNK the ‘active wear’ – filling the space between sportswear and affordable casual wear successfully.
The company aims to add colour, energy and edgy fun to the lives of people. Products are designed in a way to feel the energy of colours.
1.4.2 BRAND

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