Swot Analysis Of Napoleon Perdis

Introduction to your company and industry

An Australian based cosmetics company in which began in 1995, the brand Napoleon Perdis Cosmetics now operates 72 concept stores across Australia and New Zealand with its cosmetics sold from 4,500 locations. Napoleon Perdis has also expanded its operations into the United States with 2 concept stores, followed by 5 different independent retailers offering the Napoleon cosmetics line across 500 stores.

Napoleon Perdis not only offers a wide variety of products in relation to cosmetics, with the provision of a Makeup Artists and Academy, but have also recently expanded their brand into new industries such as Fashion, Home ware and accessories.

As Napoleon wishes to grow and expand their business and brand, an appropriate economy for the business to expand to is into the Canadian cosmetics industry, mainly focusing on entering the industry through department stores within the Metropolitan areas such as Vancouver, Toronto and Montreal.

ECONOMIC & FINANCIAL ENVRIONMENT ANALYSIS:

With a mixed economy and a ranking of the 6th freest type of economy around the world, makes Canada one of the most popular choices for investors to advance into due to its flexible and improved investment and monetary policies, followed by the growth progress and advances of the Canadian government’s expenditure and its supervision.

According to the Heritage organisation’s 2014 Index of Economic freedom assessment, within the Northern American region, Canada has become the freest economy, as shown in their regional ranking for North America.

Free trade and economic integration have been implemented by the Canadian government as it allows the Canadian economy to grow stronger, reduce trade barriers and improv...

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...is closely linked with the population figures across the major cities / metropolitan areas. Thus, Toronto produces the main share of the cosmetics industry profits of 39.5%. Montreal also accounting for 27%, followed by Vancouver with 12.1%.

Napoleon must also be aware of the new emerging trend and preference of natural cosmetic products that have recently taken 4-7% of the cosmetics industry in Canada in the past couple of years. The shift towards natural ingredients within cosmetics that contain vitamins and properties such as palmetto oil and calendula has been due to the increased health benefits, Growing health awareness and praise from consumers and beauty experts, generating curiosity for such cosmetics who share their positive reviews and recommendations. And most recently, this is increasingly occurring online on websites such as BlogSpot and YouTube.