1. Current Situation/Background
Kelly Services is positioning itself to provide customers in Germany with temporary services in several functional areas to include call center operations, warehousing, distribution, light assembly, administrative functions and mail and reprographic services.
2. Overall Objectives
To strengthen Kelly Services foot hold in international markets, Kelly is seeking to increase its business presence in Germany.
3. Target Audience - Germany
Germany’s workforce is gearing up for a massive shift towards highly skilled technological industries, and Kelly Service aims to staff these industries with the highest tier of the German workforce. In order to meet these national and economic demands, Kelly Service plans to target a wide-range, but very specific demographic audience. According to Eduniversal’s college ranking list, “nearly one third of [German graduates] choose to follow a vocational training program within the binary system rather than go on to graduate school; professional training is highly valued and graduate school is largely comprised of students focused on research.” Following suit, Kelly Service’s target audience will consist of college graduates who have recently obtained degrees in such areas as automotive manufacturing, and electrical, automotive, and chemical engineering. Also, Kelly Services will actively target senior students at colleges with the best engineering and manufacturing programs such as Technische Universität Berlin, Freie Universität Berlin, Humboldt-Universität zu Berlin, Universität München, and Universität Freiburg. The highly environmentally conscience German workforce will also be included in the target audience. Kelly Services will work to recruit individuals fro...
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...each customer can be measured by the acquired business contracts. The website and its success can be evaluated by the technical support team on how often it is used and most importantly by asking customers seeking information how effective the information provided on website is in regards to their company’s interest. Performing more research and updating the website to tailor it to a company’s interest, would ensure better delivery of our message. When a company contacts Kelly services, the customer service team can ask how they heard about our company. According to the feedback we receive we will determine what media has delivered successful results in regards to the information and how effective it was. From there we will determine what has been successful and how we can improve and adjust our process and delivery method to better reach our potential customers
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
...e company’s competitiveness. Satisfied customers can help a business gain more customers through word of mouth. Ensuring excellent and consistent service and products will help the business perform better. Tim’s must embrace technology in its human resource management, bookkeeping, as well as its Marketing activities. This will improve efficiency, and reduce man hours considerably. Tim should consider investing more money into the business to allow him expand on product offering, which will help attract new customers.
If more people went to college, and less went the vocational route, jobs will take a momentous hit. Today, companies will not even touch an application that does not include a Bachelor’s Degree; even if the Bachelor’s Degree has nothing to do with the job being applied for. Attention is not given to whether the hopeful applicant qualifies for the job; all that matters is that the applicant has a Bachelor’s degree. Murray best sums up the American job market when he says, “Employers do not value what the student learned, just that the student has a degree” (Murray). However, if less people obtain a Bachelor’s Degree, employers will be forced to base applicants on their skills, and abilities. Furthermore, important vocational jobs that lie vacant will be filled. Good electricians, carpenters, and construction workers will always be in
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
The Hart Report, on the other hand, also states the same problem of unemployment and the global recession which has left employers focusing on employees not only with specialists’ skills but also a “broader range of skills and knowledge” (page 6-7). The Hart Report clearly reflects what the needs of contemporary employers are, but the question is whether it is the universities or the students themselves who fail to cope with the requirements of the contemporary world which is filled with technological advancement and critical thinking. The Texas Work Source has also played an important role in examining what is actually missing in today’s generation and the reasons behind such a great decline in employment. The central Shafiq 2 problem discussed by all the three reports is the employment crisis which the millennials will be facing due to the educational problems, either in the schools or in the students, and at the same time the increasing demand of symbol analysts. All three reports are an eye-opener for the millennials, as they have clearly demonstrated all the prob... ...
Kinko’s has been losing revenues and market share over their competition for the past years; reason why its directors have been doing market research to understand the causes of their business slowdown. It’s fast growing market had substantially developed an ongoing business model, facing changes, rapid expansions & even mergers. Their model of service solutions was not fitting their customer’s needs any longer…now it is needed to increase revenues and fast.
This halo and future employer can be perceived by those who view the infographic that students who receive an education in the Career and Technical Education program are in higher demand, receive higher wages and have a higher quality of skills. () Since employers don't have the time to interview multiple people for a job or waste valuable resources in advertising for a specific position, they are willing to pay the extra money to gain employees who have the skills and education they require. Therefore, the employee is hired quickly and compensated for the quality of education they receive; the employer is happy because the position is quickly filled by a skilled
Its organisational structure is quite simple. The company is headquartered in Austria (Fuschl am See) and it has a regional head office in each country that it operates in. It adapts the global sales and marketing directives from its head office to the local consumer and market.
Tufts Health Plan Medicare, for example, had no understanding of their customer’s behavior and how to best track it throughout their website. The company, with the help of HubSpot, identified their website ‘s communication objective, which was to generate leads in order to increase enrollment in their health plans, integrated the different parts of it into one uniform customer experience and derived specific KPI’s to
In the line of work, exist a wide range of diversity issues that affect the middle age group population up to retirees. We are talking about the individual who is the major supplier to a household. The population of United States is rich in diverse cultures, languages, traditions, support system, and values. According to Edward Gordon, (2010), “more than fourteen million Americans are unemployed today. And three million stem-related jobs were vacant across the US economy.” These numbers were stated through different firms, which recognized the existence of a grand number of the unemployed population that do not have the skills needed that businesses require for the survival
According to Eurostat (2013) dual apprenticeship in Germany trains “1.5 million people annually” and has proven to be the secret to Germany’s low unemployment rate. As of 2011, Germany’s youth unemployment rate was over 9% and has been decreasing since then and is currently less than 7% as of 2013 (European Commission Eurostat, 2013). Hans-Peter Meinhold, head of vocational training at Lufthansa Technik, in an in an interview with National Public Radio (NPR), stated, “it’s a quite expensive” but the “ benefit we get from the system later…makes everything economical” (Westervelt, 2012). Lufthansa Technik does aircraft maintenance and repair around the world for Lufthansa, which is Europe’s largest airline. They offer apprenticeships to students out of high school to explore their interests in aviation and work side by side with experts in the their field of interest. Lufthansa Technik is personally responsible for over “26,000 staff members, of which 11,000 in Germany” (Lufthansa Group). Lufthansa Technik has helped lower the youth unemployment rate and boost the economy due to their programs that help establish long term
Nintendo produced the first console in 1985 and brings in roughly $10 billion a year. While it remains the world’s leading player in video games, Nintendo faces major challenges over 2012-2017. This marketing plan assessment will analyze the company’s prospective responses to the challenge represented by Sony and Microsoft’s next-generation consoles, and considers the possibility of Nintendo’s strategy of producing software completely for its own hardware in light of the rise of mobile gaming.
How do you tell your clients that they are valuable to your business? In today’s market there is a large availability of online tools that can create excellent and responsive customer service support. Different online tools can be integrated into a products or service website. Such tools can improve customer satisfaction and retention. Whether you have just 1 person handling customer care or a whole group of people there are many tools that can improve, organize and maintain excellent customer support. The most important tool is customer satisfaction. There are many online customer satisfaction tools available which will allow your business to evaluate and measure the satisfactions of your clients. Customer satisfaction is a great way to measure how pleased the customer is with your product, how easy or not so much it is to navigate through the check out process and really anything that you decide to add to the customer satisfaction survey. A tool called ZenDesk is a help desk and ticket support software that offers a support system that is organized, and prioritized to ensure that customers queries are responded to within a set time line. This tools can automatically measure customer service satisfaction by offering customers to rate tickets after each query is solved. This tool also provides the possibility to measure the time frame in which a query was solved. An online chat session is also available
Not only will we need to address the performance of our website, we also need to have strategies to ensure that customers are attracted to our site. The importance of understanding the crucial elements of customer relationship management (CRM) becomes increasingly clear when one considers there is no person-to-person opportunity to form relationships in an e-business. We must therefore depend on elements of the customer-to-website interaction to deliver a satisfying relationship. “CRM allows a business to identify and target their best customers…so they can be retained as lifelong customers for greater and more profitable services” (O’Brien & Marakas, 2007, p. 242).