Swot Analysis Of Nintendo

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Nintendo produced the first console in 1985 and brings in roughly $10 billion a year. While it remains the world’s leading player in video games, Nintendo faces major challenges over 2012-2017. This marketing plan assessment will analyze the company’s prospective responses to the challenge represented by Sony and Microsoft’s next-generation consoles, and considers the possibility of Nintendo’s strategy of producing software completely for its own hardware in light of the rise of mobile gaming.
SWOT Analysis Nintendo
Strengths
One of the business 's main power is the fact that it is truly global has a physical presence in most corners of the world. Manufacturing is still primarily undertaking in Japan, although supply networks exist worldwide. …show more content…

They have built several new groups of customers, which constitutes as casual gamers; however, it damaged their biggest customer base, hard-core gamers. Additionally, Nintendo priced out their biggest competitors with a lower console price of $250. The company must now figure out how to satisfy all these different customer groups with one new console while staying at a reasonable price. They must also recover losses from 2010 and 2011 and achieve a 20% increase in market share over the next 5 years.
Marketing Strategy
Nintendo needs to find a new objective audience, new marketing communications and offer new services: • New Target Audience- Wii Education – Schools, parents, special services, alliance with the government • Wii for senior citizens – Retired people have a lot of time and money, develop health and exercises capabilities, advertise products and alliance with pharmacy companies • Wii woman – Shopping, beauty applications and advice, focused on social networks • Entertainment hub – online resources, family oriented, alliance with Disney and other networks
Action …show more content…

The company has many different customers to impress with a new system. They must please both fair-weather and hard-core gamers as well as their shareholders. The company will build on the 2006 excitement created by the original remote controls by making enhancements to the next system. With the release of a new console, a new cohesive marketing communications plan will need to be developed and implemented.
Budget and Controls
When looking at recent financial information, it is determined that Nintendo is a sound and profitable company. Due to the massive popularity of the Wii game console release in 2006, some ratios experienced a sharp decrease from 2006 to 2007. Nintendo carries very little to no debt, making this company very liquid. While the numbers are very strong, a sliding trend is present and the company needs to investigate so they will be able to continue to pay off their burdens without selling their inventory over the next five years.
Executive

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