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Introduction importance of customer service in hospitality industry
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Luxury Hotels in Hospitality and Tourism Industry
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Luxury Hotels in Hospitality and Tourism Industry
Introduction and Overview
Hospitality is a large category of the field found in the service industry that encompasses all the services provided in the lodging, event planning, transportation and cruise line (Benson, 2013). Also, tourism forms part of the hospitality industry. The industry depends on the availability of the leisure time and ready to spend income from the general population. The hospitality units include luxury hotels, restaurants, and operations like serving, management, and human resource. The products that are provided is services to the customers who purchase it using their money.
The luxury
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Such can be attributed to its way of serving its customers as a hotel. The management is particular about client handling by the company employees and its sensitization of consumer respect. The company that formed the hotel have been able to employee professionals in the hospitality industry who perform their various functions professionally (Riley, 2014). Such has enabled the hotel to provide quality services to the clients who visit the hotel.
SWOT Analysis of the Hotel
Strengths(S)
The hotel having been formed earlier have been known, and this creates competitive advantage over the newly formed hotels in the world.
Being a five-star hotel is preferred destination of choice compared to the hotels that have not reached that level.
The services provided by the Crosby Street hotel are of high quality due to professionalism compared to other hotels which have not taken keen interest to employ professionals in the industry.
Provision of services like transportation have ensured that even those who are tourists can visit the hotel and get the service hence competing effectively in the tourism industry.
The hotel has been able to cut on the cost because initiatives like having rooftop kitchen garden where they have planted its vegetables hence affordability.
Weaknesses (W)
Heavily dependent on the domestic clients for its business
The competition in the hospitality industry is increasing. Hilton and Intercontinental Hotels are of same class, offering same quality services; this is making each hotel to face very high threats of substitute products. For model, in the absents of Hilton, Intercontinental will satisfy the customers’ needs perfectively and the same time, if Intercontinental is absent, Hilton will satisfy the needs of the customers perfectly.
Moreover there is a strategy involved, in which is stated where Marriott has to focus on (those focus points are listed in picture 1.2).
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
There is no doubt that hospitality sector is one of the most burgeoning sectors around the globe. Whether it is the Western or Asian regions, hotels can be found in plenty of numbers. Constructing and maintaining a hotel is a costly affair and you have to be extremely sure about its functioning before building one. It is certainly a good decision to invest your big chunk of money on constructing and running a hotel. However, in order to ensure the performance of the hotel, it is also important to take very good care of it.
We recommend Vikram to use service quality framework (SERVQUAL) as a scale to measure and manage hotel guest’s perception of service quality in terms of five dimensions (session2 slide#45), which are (i) Reliability – OV employee’s ability to dependably and accurately perform the promised service to consistently delight its guests (ii) Assurance – Knowledge and courtesy of OV employees, and their ability to convey trust and confidence. (iii) Empathy – OV’s individualized attention and customized care it offers to its guests and understanding the customer to anticipate guest needs, wants and desires to enlighten the service. (iv)Tangibles – Refers to OV’s lavish tents and other physical facilities, equipment, pleasant appearance of OV personal, etc. (v) Responsiveness – OV’s willingness to help customers and provide prompt
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
“One of the most distinct reward schemes utilized at Hilton hotel is the “Spirit to Serve”. Hilton’s most vital concern is the employees and is considered as the most vital principle in the hotel. Employees always search for an environment where they can adjust themselves better, satisfy their mind and soul and personal development. Hilton offers a home like atmosphere and pleasant working environment to their colleagues thus holding a reputation of employee caring, dependable associates which are not only ethical in their jobs but trustworthy.
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
The location of a business is one of the most important critical success factors. In the right location, where competitors are not fulfilling all customer needs, a hotel can thrive. However, in a neighborhood that has heavy competition from existing hotels, success may not be so forthcoming. The architectural structure was designed to occupy a minimum of two acres. After months of searching, an ideal three acre lot was found and acquired for the new construction of Westwood Suites. The physical address is 5450 Meridian Mark Rd, Atlanta, GA 30342. Zoning ordinances were checked to make sure a hotel was allowed and the business was not going against any regulations. We felt secure and safe with the neighborhood and surrounding facilities in this location and there are many new developments coming to the area. The location is easily accessible for customers as well as suppliers. The hotel will be located in close proximity to our local crucial
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.
The Mandarin Oriental Hotel has, since its creation, received a rating of. recognition for providing a level of products and services of the highest quality of the product. With traditions of consistent quality service. delivery are practiced at each of the hotels, the challenge to the Group is to develop an ongoing corporate culture of quality service. drawing upon the strengths of each individual hotel.
...hat there are no additional financial resources has been injected into the Banyans Tree hotel. However, the achievement or market performance of the Banyans Tree is firstly improving. Those suggest that the key ways to achieve the distinctive competency is the resource factors.
The top leading hotel bees are the Hilton, Choice Hotels, the Best Western, Accor and the Marriott. They all strive to offer luxurious, accommodating environments, which puts a struggle on the economy. Due to the various splurges and lavish venue spaces required, an increase in real asset prices has been the result. Intense capital has been the solution for many of the hotel chains, to be able to acquire the necessary properties.
Hospitality is all about offering warmth to someone who looks for help at a strange or unfriendly place. It refers to the process of receiving and entertaining a guest with goodwill. Hospitality in the commercial context refers to the activity of hotels, restaurants, catering, inn, resorts or clubs who make a vocation of treating tourists.
In other word, it means that they are marketing services rather than goods. For example, a hotel will want to give a relaxing and fun atmosphere for the customers and inspires those same feelings in the consumer. Because the hospitality industry is mostly made up of tourism and other experiential services, a consistent brand identity is also very important. Marketers want to ensure that brand recognition exists so that customers will repeat to use their services. Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing