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Hotel operations case study
Hotel operations case study
Hotel industry introduction
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The Westwood Suites Management Group has a significant expertise in assuming the full implementation of a hotel investment from the beginning. Our services cover the entire process, from project conception to its opening. We provide detailed analysis and recommendations concerning the basic concept of the project, the market positioning of the project, the selection of equipment suppliers, as well as the day to day operating of the hotel. We connect the capital investment with the development of objectives and the operational realities. We ensure that the architectural vision is compatible with the original concept, is consistent with the budget and covers its operating needs and objectives, including the operating costs of the market positioning and pricing. Our mission at Westwood is to provide our guests, whether for business or for pleasure, places to come where they will be treated like royalty without the expensive …show more content…
The location of a business is one of the most important critical success factors. In the right location, where competitors are not fulfilling all customer needs, a hotel can thrive. However, in a neighborhood that has heavy competition from existing hotels, success may not be so forthcoming. The architectural structure was designed to occupy a minimum of two acres. After months of searching, an ideal three acre lot was found and acquired for the new construction of Westwood Suites. The physical address is 5450 Meridian Mark Rd, Atlanta, GA 30342. Zoning ordinances were checked to make sure a hotel was allowed and the business was not going against any regulations. We felt secure and safe with the neighborhood and surrounding facilities in this location and there are many new developments coming to the area. The location is easily accessible for customers as well as suppliers. The hotel will be located in close proximity to our local crucial
Most of the time the customers who go to the park often go in Groups.
Why might a profitable motel shut down in the long run if the land on which it is located becomes extremely valuable due to surrounding economic development?
The term “big business” attracts a wild frenzy of bad connotation that leads us to believe that the leaders in the business world are innately a bunch of no good, greedy, old men in black suits. The corporate world is cutthroat and if you want to survive in it, you will spend your days walking on thin ice, because any mistake you make can affect everyone below you. The business being analyzed in this paper is going to be Regal Entertainment Group. The exploration of the stakeholder models, internal and external factors will be discussed throughout the course of this paper.
1. The philosophy behind the 100% Satisfaction Guarantee is to have the guests act as quality-assurance inspectors by identifying quality deficiencies and reporting them to hotel employees. I do think that this is a good way to improve service quality; however, I am not sure that it is the best way. While it may seem to consumers that employees will try harder to satisfy them, if employees are empowered to refund a customer’s money, they do not have to answer to management, they can just do it.
-“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had!
Bed and Breakfasts were almost nonexistent and operated in a small scale compared to hotel and motels. Over the last three years they have become well known by the general population for their unique and distinct services that they offer to their guests in comparison to other traditional hotel and motel accommodations. The industry has seen an increase in occupancy levels from local residents looking to escape their everyday lives and an increase in vacationers and honeymooners looking to relax and explore new sceneries. • Competitors: Bed and Breakfasts face a lot of competition from other B&Bs and motels and hotels. Other B&Bs try to differentiate themselves within the market by personal service offerings and pampering their guest with different complimentary services.
History of Hilton hotel has been very interesting as it started as Mobley Hotel in year 1919 a small building. Because, when the company started it had no plans or ideas of expanding, the sole purpose was to serve as a place for the travelers to stay where they can comfortably enjoy a night or few and carry on towards their journey. After twenty-seven years of business and hard work, this small hotel went nationally in eleven states within United States, known as Hilton. Currently they have four thousand worldwide properties, either directly owned or franchised (including third party), in seventy-eight countries. Hilton even though allows franchises but there policies remain the same and direct Hilton officials do all the upper level management. The company name Hilton understands for Hosp...
Founded in 1919, Hilton Worldwide has remained a beacon of innovation, quality, and success. What Hilton Worldwide calls their mission statement imposes its worldwide high status: “We will be the preeminent global hospitality company - the first choice of guests, team members and owners alike.” Fierce competition, however, does currently exist among hotel corporations within the market. Marriott International, Hilton’s main competitor, currently stands as the third-ranked world leader within the industry (according to hospitalitynet.org), coming in after Hilton. Other competition faced by Hilton comes from Wyndham Worldwide, Starwood Hotels and Resorts, and Best Western, to name a few. Affiliated with ten different hotel brands, Hilton Worldwide provides its guests with the advantage of choosing from any one of their 4,000 operating hotels located throughout 90 different countries. This has evidently contributed to Hilton Worldwide becoming one of the top leaders (ranked second to be exact) in the hospitality industry, despite their competition. The vision of Hilton Worldwide is “to fill the earth with the light and warmth of hospitality.” As the modern luxury hotel, Hilton has created a prestigious heritage with a modern attitude. The values of Hilton Hotels are stated uniquely, giving one value to each letter that constitutes the word for the hotel brand. “H” stands for Hospitality– “We are passionate about delivering exceptional guest experiences”; “I” stands for Integrity– “We do the right thing, all the time”; “L” stands for Leadership– “We are leaders in our industry and in our communities”; “T” stands for Teamwork– “We are team players in everything we do”; “O” stands for Ownership– “We are the owners of our actions and dec...
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
Hilton Worldwide carries out business through three segments: (1) management and franchise; (2) ownership; and (3) time-share. These business segments enable management to capitalize on strengths like brand recognition and economies of scale. The company focuses primarily on the management and franchise segment which consist of 3,918 hotels with 610,413 rooms. Managing the properties, rather than owning them, allows the company t...
The renovation of the foyer and exterior of the Western Inn would have a lasting effect on the motel, revenue, and guests. Reviewing bid rates and evaluating the project by sections has helped our company approach the renovation process in an efficient and cost effective manner. An analysis was performed to determine if the cost, schedule, and work accomplished progressed per the plan. One of the main goals of this project is to create an alternative design in terms of manufacturability and economic basis, and by refurbishing and rebranding the Western Inn we aim to move the hotel into a different marketing sector.
It is imperative to the success of The Ritz-Carlton that they have selected the right location, provided the customer with the product that they desire and have the right employees to successful provide the service to its customers.
Campbell’s views and ideas are something that is spreading within the Hospitality Industry, because when you are aware of the “human factor” as he calls it, properties are able to increase their Revenue per available room (Revpar), and occupancy percentages, above what the software will predict.
Developing and designing a mixed-use hotel property represents a certain legal and business challenge for the developers, owners and the operators since it combines several different venues into the same property. Likewise requires great sum of attention toward the operation and the management of the project. Several governmental and legal characteristics need to be considered, particularly if the mixed-use hotel is located in Vietnam; on the beach of Da Nang.
There are 7 major environmental trends that affect the design of hotels around the world. The first is the competitive environment; a company needs to satisfy the needs, and wants of consumers better than its competitors do in order to survive. Hotels need to be designed so they are more appealing than competitors. Second is the demographic environment, or the people environment. The target of all hotels, the design is to appeal to customers. Third, the economic environment; economic trends in income and changing consumer patterns change the way marketing is used. Adjusting prices of hotel rooms is a huge variable in making profits. Attention to the natural environment is also important, this includes the use of natural resources. Fifth, the technological trends; one of the most important trends in the 21st century. Sixth, the political environment, follows the laws and regulations set by the government; making sure all rules in the design process as far as warrants and inspections needed are followed. Lastly are cultural trends, they affect society's values, perceptions, preferences, and behaviors. Beware of current trends, change hotels according to these