I Company Description The Sweet Island Dreams is a charming four-star Bed & Breakfast located in historic Atlanta, Georgia. The city of Atlanta is well known for its diversity of culture, musical heritage and boast a variety of historic heritage and landmarks. The bed and breakfast will be operated by Lisa Breeze, who recognize that her most important job is to pamper her guests, allowing them to have an excellent stay. Built in the 1894, the three-story, bed and breakfast features 8 rooms, 3 suites all equipped with Wi-Fi, 12-foot ceilings, original hand-carved woodwork, and heart pine floors. The rate of the rooms will be $110 per night and suites will $170 per night. The rates are subjected to change with market conditions. The Sweet …show more content…
Bed and Breakfasts were almost nonexistent and operated in a small scale compared to hotel and motels. Over the last three years they have become well known by the general population for their unique and distinct services that they offer to their guests in comparison to other traditional hotel and motel accommodations. The industry has seen an increase in occupancy levels from local residents looking to escape their everyday lives and an increase in vacationers and honeymooners looking to relax and explore new sceneries. • Competitors: Bed and Breakfasts face a lot of competition from other B&Bs and motels and hotels. Other B&Bs try to differentiate themselves within the market by personal service offerings and pampering their guest with different complimentary services. B&B guests are looking for an experience to meet need people and B&Bs offer them spend more time in shared rooms with other guests. The hotels are standard chain hotels and motels have a more rooms which are typically the same throughout the facility while B&Bs rooms are different from each other. Hotel rates are sometimes cheaper than B&Bs and the rooms are more upscale than …show more content…
To attract and maintain our guest, they will be able to search using the web for available accommodation, leave reviews, and enter for giveaways via the web . Organizational Structure and Plan: Island Sweet Dreams commits to creating a comfortable environment for all their guests and will invest more time and money to accommodate the needs of their guest. As such they will: • Build a strong market position within the hospitality industry. • Offer new services such as hosting formal and informal gathering. • Promote our products and service through different social networks. • Improvements to the property. Financial Projections: The financial objective of Island Sweet Dreams to increase sales over the next three years and maintain a strong financial objective. A modest 30% increase in sales with an increase in advertising and increase in vacationers and weekend getaways. Peak and off-season will have a significant impact on monthly earnings. Performance will be monitor through monthly and annual revenue and expense budget, and customer satisfaction. Sales Year 1 Year 2 Year
Bed Bath & Beyond (BBBY) is a publicly traded company that trades on the NASDAQ, (Bed Bath...Common, 2016), and an “interesting proposition for investors these days because its stock price is right around half of its March 2014 closing peak of $80.48 per share - but the company has been engaging in stock buybacks and has started to pay a quarterly dividend” (Lara, 2016). A small annual dividend for this slow growth company (BBBY, 2016) of a mere $.50 with a current yield of 1.12%, plus a special dividend of $0.125 (Bed Bath...Common, 2016) yet, well below the
Be Our Guest, Inc. is a Boston based company that rents out party equipment for events within the Boston metropolitan area. Founder, Steve Lizio , initially started the company in 1983 with a sole purpose of providing wait staff to catering companies. However, as time proceeded it became apparent to expand the company by evolving it into a rental equipment company that provided rental services of tables, chairs and other miscellaneous items pertaining to hosted events. Typically expected in relatively new companies, the company operated at a loss during the first quarter, however as demand increased exponentially during the second and fourth quarter of the year, sales revenue spiked accounting for two- thirds
The corporation has become the UK’s largest independent hotel brand comprising of 500+ hotels and 37,000+ guest bedrooms which is spread across UK, along with Ireland and Spain. In this report, the positioning of the Travelodge will be discussed in the sector of hospitality.
Coming Soon! Secluded 1BR Everton Cabin w/Fully Equipped Kitchen, TV & Magnificent Interior - Enjoy Breathtaking Views of Clear Creek Valley!
On the way I noticed that all of the hotel rooms and service desk were all in a small corner by the front entrance. It seems like there is more of an emphasis on the casino business than the resort portion. The oasis was very easy to get in to, because I didn’t even need a room key. The oasis was very beautiful. There were two main pools. One was heated and it was half indoors and half out. The second was much larger with small waterfalls surrounding it and other scenery. It was starting to get dark at this point, but the pool area was lit up with various lights and torches. There was a few people who were out there enjoying the pool. From where I was standing I could look up and see both of the Choctaw tower and I thought it was very picturesque.
If you are a tourist, you will need some hotels for staying in this place. We can give you some of the travelers choice hotels name. They are: Best Western Plus Slidell Inn, Super 8 Slidell, Wingate by Wyndham Slidell/New Orleans East Area, La Quinta Inn New Orleans - Slidell, Euro Inn and Suites Slidell, Country Inn & Suites By Carlson, Slidell-New Orleans East, Hampton Inn Slidell, Best Western Plus Slidell Inn, Motel 6 New Orleans - Slidell, Americas Best Value Inn and Suites, Deluxe Motel, etc. All hotels are good and have a nice and exclusive service. They accept online booking and all international credit cards. But before booking, read the online reviews for the hotels. Then, just stay in one of the hotels and enjoy the deep greatness of The Honey Island
...footage than anyone else in the region. A simple, yet unique, themed menu and atmosphere will create a sense of 'belonging' for locals and tourists alike. Our operating credo is: "happy enthusiastic employees create happy enthusiastic guests."
Many customers will buy more package food in the future as it is cheaper and more convenience because customers can buy it in high volume and keep it for the long time.
...ight to $1,725 for the penthouse suite. Full service, excellent restaurant and a great bar for people watching.
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald's looks at entering the hotel industry they have looked at several important issues dealing with an entry into this market. McDonald's would like to enter the market in the state of Illinois where the company's headquarters is. Illinois leads all other states in money spent on tourism totaling $61.1 million in the year 2000. Illinois also ranked fourth in the nation for leisure person trips in 2000. Hotel industry has several important barriers to entry including cost of entry, ability to differentiate from other hotels, and competition in every hotel segment.
Taj exotica spa & resort spreads idyllically along a pristine beach and serene lagoon. The resort extends its magic of the island blessed natural beauty and coral islands with beautiful design even as it offers the finest in contemporary service and luxuries. Jiva grande an authentic Indian spa, offers a signature well experiences. A choice of water sports, gourmet cuisine and exclusive destination and recreation make for a complete.
The Hospitality and Tourism sector is characterized as the fastest growing sector in Jamaica. Many tourists from all over the world travel each year because of the country’s beaches, culture, climate and landscape. Despite the contribution of other sectors the Hospitality and Tourism is still the giant industry that contributes largely to Jamaica market share. In this paper, we will call the Hotel that I am employed ‘Hotel A’ for privacy reasons. Hotel A was formed in 1981and has developed to be one of the largest all-inclusive resorts in the country, tackling all factors that impact on its overall success. Some of these factors are political, economic, social, technological environmental and legal factors called the PESTEL framework. “A
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.
There is a larger number and types of entrants in the market Fine Dining Restaurants-Casual Dining Restaurants-Quick- Service Restaurants. Landscape of primary location is also a threat; there is a lack of customer parking which could possibly result in lower numbers of customers. Climate may also affect the businesses in general, low peak season and bad weather can cause problems for the business market if bad weather is expected, customers are more reluctant to go outside if not necessary. Potential entrants and encroaching concepts are also a concern due to factors such as low consumer switching and brand not being well known. Cost is also a threat although the primary target market is higher-wage earners consumers with less income will not frequent Rooms for Dessert they will seek substitute