Analysis Of The Macro Environment Of Clubhotel Riu Ocho Rios

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THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA
ASSOCIATE OF SCIENCE DEGREE

COURSEWORK

SEMESTER II – JANUARY 2014

Marketing Environment
Nadlee McQueen (20131095)
Kedesha Ellis (20131841)
Jenelle Stewart (20131842)
Lecturer: Miss Claudia Blythe
Course: Principles of Marketing
Assignment: #1
Excelsior Community College

Contents
ClubHotel Riu Ocho Rios 3
Their Unique Features & Services: 3
Restaurants and bars: 4
The Marketing Environment 5
Microenvironment 5
Macro environment 5
Micro Environment forces that affect ClubHotel Riu Ocho Rios 6
Competitors 6
Customers 6
Macro Environment forces that affect ClubHotel Riu Ocho Rios 8
Natural Environment 8
Economic Environment 8
The Changing Global Market Landscape 9
References 12

ClubHotel Riu Ocho Rios
ClubHotel Riu Ocho Rios, this resort is located on a beach, surrounded by Ocho Rios rain forests and waterfalls. It has 846 beautifully appointed Riu rooms complete with mini bar and liquor dispenser alongside Deluxe Wing Section Junior Suites and Suites with luxurious hydro-massage tubs and Jacuzzi. According to “http://www.clubhotelriuochorios.com/our_hotel.htm”
In addition to its beautiful sand beach, the hotel features swimming pools & world class dining in a variety of restaurants with endless tropical creations at their bars. And an array of high- quality facilities and many breathtaking ocean view accommodations which complements their exclusive Deluxe Wing. According to “http://www.clubhotelriuochorios.com/our_hotel.htm”
ClubHotel Riu Ocho Rios Features & Services:
• 846 beautifully appointed Riu rooms & Junior Suites, completed with mini bar and liquor dispensers
• Exclusive Deluxe Room: 371 Jacuzzi Suites, Suites & Junior Suites
• Jamaica meeting rooms
• Ideal for Jamai...

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...hey have to step up their game where service is concerned to keep their guest happy but they also have to ensure that what they are offering is better than their competitors.
Another aspect of the changing global landscape that affects how they market their resort, almost everyone has a Facebook account so what they have done is create a Facebook page which also their guest to view new promotion low prices that they offer and fun things that happens at the resort. Person might also be interested in asking them a question, through that media they can. They also have a website where you can make your online reservations this is a hassle free was of booking your stay. “According to “http://katecarruthers.com/2009/01/the-changing-marketing-landscape/”.

References http://www.clubhotelriuochorios.com Kotler, P Principles Of Marketing 14th edition, Prentice Hall

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