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BEN AND JERRY’S case study analysis
BEN AND JERRY’S case study analysis
Competition for the business of ben and jerry's
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Business Analysis of Ben and Jerry's
Introduction: Overview of the Case
The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt are attractions and symbols to the corporation. Establishing themselves as a top tier competitor in the ice cream industry. The first shop was opened in an abandoned gas station, making their drive and motivation during that time inspiring.
Ben and Jerry’s sold their premium ice cream products to supermarkets, convenience stores, grocery stores, and restaurants. They marketed themselves successfully, in which many consumers held Ben and Jerry’s ice cream as a standard in comparison with other ice cream. From only a few thousand dollars, the business grew to a million dollar corporation. During the 1990’s, they experienced losses like no other, by losing $1.87 million on sales of $148.8 million.
The mission statement consisting of the social mission, product mission, and economic mission dictated the behavior, practices, philosophies, ideologies, and principles of the corporation. Showcasing the ice cream firm as unusual in comparison with the fundamental practices of Corporate America. Their operations consists of globally expanding, improving the quality of a broad community, making, distributing, selling the finest quality ice cream, increasing value for shareholders, and providing employees with rewards and benefits.
Ben and Jerry’s are always looking to improve the quality of ice cream by creating, innovating, and promoting their decisions and integrating them within the mission statement to function in a consistent and repeatable manner.
Problem Statement:
With losses of $1.87 million on sales of a record high in net sales of $148 million, the focus is on the income statement. The income statement shown in Exhibit 1 illustrates the problem of spending too much on expenses. The budget on expenses was not clearly thought out, as in 1994 Ben and Jerry’s lost a significant amount of money. If this type of budgeting continues, the ice cre...
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...option #4, a cheap effective way to create a new opportunity for more consumers and a quick efficient way to boost up profits. The internet is a great way to attract many consumers you could not attract locally. Selling frozen inventory through a website will create more profits to the corporation.
With more money on hand, option #3 would be best to incorporate niches in the market to help expand ideas within the firm of creating a new frozen treats for different categories of the ice cream industry. Finally, option #2 should be used, because with a new product, it would be best to challenge competitors with a few of them experiencing heavy losses as it is. As well as having the same mentality as Ben Cohen And Jerry Greenfield had when their drive and motivation enabled them to become nationwide ice cream giants in the market. Having the same desire will help create a passion that will progress the parlor forward.
The options described are steps that can be used to develop Ben and Jerry’s from a two-men leading to a teamwork environment. My personal opinion in this matter is to reduce costs and introduce a new line of product to help both employees and customers.
The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.
At the end of 1991, PepsiCo had EBITDA of $2.1 billion or operating profit margin of 10.8% - down from profit margins of 12.2% and 11.7% in 1990 and 1989, respectively. In addition, net sales only grew by 10.1% in 1991 – considerably low versus growth of 16.8% and 21.6% in 1990 and 1989, respectively. Recent acquisitions of Taco Bell franchises in 1988, bottling operations in 1989, Smiths Crisps Ltd. and Walkers Crisps Holding Ltd. in 1989, and Sabritas S.A. de C.V. in 1990 aided sales in growth in 1989 and 1990. Additionally, a joint venture with the Thomas J. Lipton Co. in 1991 to develop and market new tea-based beverages may lead to greater sales in the future. However, there is some need for an immediate return on its investments in order to sustain historical revenue growth and increase the current profit margins.
Monster Beverage Corp. shows that they understand their customers’ needs. They are a successful business with higher growing revenue every year. Their revenues did decrease during the economy’s recent recession (2008...
One is required to estimate the economic cost of its social agenda, and evaluate the implications of takeover defence strategies. Ultimately, we have to take a position on whether Ben & Jerry's should continue to independently pursue its social agenda or accept one of the attractive takeover offers and accept a shift toward greater profit orientation.
encompasses sexual development, reproductive health, interpersonal relationships, affection, intimacy, body image, and gender roles.” Sex education discusses important aspects of reproduction, sexuality, and just growing up in general in a physical and emotional sense. One would have to wonder though; does sex education actually serve its purpose? Does it enlighten teens enough about sex and the consequences, to the point where you can actually tell the difference between those who are sexually educated and those who are not? According to a study done bye Coyle (1999) sex education no matter where, at home or in school, and no matter the program does indeed help decrease the amount of teens having unsafe sex. Based on information from that same study about 3 million teenagers a year get an STD, and roughly 10% of adolescent females ages 15-19 get pregnant every year unintentionally. In an article from The Alan Guttmacher Institute (1999) there has been a 20% drop in female pregnancies between n 1990 and 1997 and the drop has continued, they have stated that the reason for this i...
The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
“Each year, U.S. teens experience as many as 850,000 pregnancies, and youth under age 25 experience about 9.1 million sexually transmitted infections (STIs)” (McKeon). These shocking statistics are conspicuous to any ordinary American, yet the United States schools have taken little initiative to teach effective sexual education. Sex education programs in the U.S. mainly fall under two categories – comprehensive or abstinence-only. Abstinence-only sex education programs present abstinence as the only effective means to prevent teenage pregnancy and sexual transmitted diseases and infections; whereas comprehensive sex education programs teach abstinence as a secondary choice, while also informing students about birth control and contraceptives. Comprehensive sex education should be the only sex education method taught in schools because it is the most effective technique to keep students well-informed, prepared, and safe.
Informing the adolescents of abstinence-only does not educate them of the risks associated with sexual behavior. Providing our adolescents of a more precise sex education program, that includes curriculum on contraceptive, STDs, better communication skills, risky sexual behavior, abstinence, the outcome of teen pregnancy, and include activities that focus on career goals, could reduce the rate of teen pregnancies and protect our adolescents’ health.
Executive Summary Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the company's success. Ben and Jerry’s is one of the top ice cream companies around. They have had many ups and downs throughout the history of the company, but overall, they have overcome most of their hardships.
As a consultant for Toys, Inc., I have been called in for my advice by the company’s president, Marybeth Corbella; on which of the two proposed options would be best for the company and for the customers as well. Toys, Inc. is a 20-year-old company that produces toys and board games, our company has a reputation built on quality and innovation. Although we have been the market leader in our field, the sales have become stagnant in recent years, and sales have begun to decline when comparing them to the sales in the past. With the company’s managers attributing the decline of sales on the economy, the company was forced to reduce production costs and layoffs in the design and product development departments; this action will hopefully increase
McDonald’s vision statement can be said that it wants to be the world’s best quick service restaurant experience. Being the best for McDonald’s means that it needs to provide the best of the quality of food products, services, and cleanliness and value so that it can make everyone of its customer smile (Schmitt and et.al, 2011). A vision statement of the company is an idea for how business can be eventually perceived and what actions it will be taking for coming 5, 10 or 15 years for i...
The structure of Starbucks business communication is exceptional. Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008).
Located within the Appendix are the mind maps and action plans that I have produced to help me follow the principles of marketing in investigating. launching, and selling liqueur ice creams. Marketing and marketing research affects the choice of the marketing. strategy used because it is the results that the marketing research has produced that will guide me as to what is the best way in which to get the product onto and make it a success in the marketplace. Also so that we can ascertain the best marketing mix that would apply to the product to be launched.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
As teen pregnancy/STD rates are still high and the lack of well-informed sex education there is, comprehensive sex education classes should be required for all students to at least be informed when it comes to sex. The National Campaign to End Teen and Unplanned Pregnancy did a study based on supplying schools with a comprehensive sex ed class. The results had shown that two thirds of the 48 programs that were given has down results showed that two-thirds of the 48 comprehensive sex ed programs studied had positive effects.