Introduction
Eden Park is a French menswear brand, founded by Franck Mesnel when he was 20 the brand find its influence in the rugby jersey and in the blend between sport and formal clothes.
The brand entered the Middle Eastern market few years ago and opened shops in Dubai mall, Abu Dhabi, Kuwait and now Bahrain. With its presence in three countries of the GCC region the brands is officially established in the region and need to increase their presence in the media, not only in print media but also on online media.
The brand offers good quality products but compared to their competition Eden Park is weak when it comes to online and new media. Their sales forecast is good and the last year’s number were also very good; however a comprehensive Public Relations
Campaign Goals
Target Audience
PR activities
The strategy begins with the selection of social networks that correspond to the activity of the company or brand . Twitter does not allow the same practices as Facebook for example, and vice versa. What utility for a BtoB company whose offer is based on cloud computing to join Pinterest , for example? No , this is obvious.
Management of social networks, also known as community management , takes time and consistency . Because it is not enough to register on a social network and put share buttons on their website to say " this is good, you are on the social networks! " . It must then animate his page , publish regularly recruit a community, interact with it and it takes time and especially attendance.
So before joining social networks, each responsible for communication or marketing should ask some key questions:
• What is the type of my business? B to C ? BtoB ? E -commerce?
• What is my target? Prospects ? My clients?...
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...gh added value such as white papers, studies, guides, business cases, etc. . Combined with a web marketing strategy through downloading via a landing page against surrender coordinate the dissemination of premium content can be optimized with social networks.
The secrets of success
Once the definition of all these fields is stopped, it remains for you to implement . But do not think the work is finished , it is only the beginning. To be effective, a content strategy to social networks must continue over time. Here are our tips :
• Select and prioritize the most relevant to your business social networks ( 2-3 max. Per person in charge of management)
• Prepare an editorial schedule one month in advance ( and hold !)
• Keep content in reserve for periods busiest
• Spend at least 1 hour per day on social networks
• And finally keep pace!
Communication strategy
Thorpe Park is one of the popular theme parks in the UK. It has been transformed from a flood land to a leisure attraction in past 70-80 years. It has been ranked amongst the top 20 theme parks in Europe. The main aim for Thorpe park is to become world leader and providing best of entertainment and high quality of health and safety standards (Total Thorpe park, 2016).
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
test whatever it's a bad effect or not. So when it used on humans, we
In the United States, there is a very high expectation of what police officers are supposed to be able to do when it comes to crime control and crime prevention. Due to crime shows and other crime adaptations, they make it seem like police officers are able to accomplish a lot more than they really can. Despite what television has shown, one has to really consider what they can reasonably expect from police when it comes to crime prevention and crime control. One aspect that should be reasonably expected by the police, is realizing that majority of policing is reactive. Reactive policing is when police officers primarily respond to calls of service (Worrall).
They expanded their new plant in emerging market, especially in Latin America region. It is close to the United States to export from the Latin America region to support the production distribution into the United States. Furthermore, the emerging market may not have strong brand awareness in that country. They should invest the advertising in the emerging market to expand the company’s awareness. For example, they can use the celebrity endorsement by using famous soccer player in the Latin America, where the soccer is famous in the
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
...enture into overseas market comes with expectations as well as uncertainties due to unfamiliarity. Charles and Keith, the fashion retailer, has to understand clearly that what appeals in one market might not be accepted in the others and this is almost the same for all industries. Thus, a thorough research on cultural background has to be done before entering an unfamiliar ground.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Today’s leader must learn to manage and use social networks as a communication tool with customers and suppliers, and convey the importance of these new technologies to their partners, and to promote innovation processes within the company, which in times of globalization is essential, due to the large number of companies that are on the market. This requires organizations to always be at the forefront, offering the latest in products and services.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.
Social networking now encompasses all four of these revolutionary ideas into one entity. With the ever-increasing growth of technology, we will continue to see pivotal changes in societal interaction and communication as a result. Works Cited Kazeniac, Andy (2009) Social Networks: Facebook Takes Over Top Spot, Twitter Climbs. Retrieved from http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/. Facebook Statistics – Facebook Press Room (2010).
Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.
“A study of the top 100 corporations of Fortune Global 500 companies by Burson-Marsteller, a global public relations firm, revealed that 65 percent are building relationships with stakehodlers on Twitter, 54 percent manage Facebook fan pages, 50 percent use YouTube channels, and 33 percent maintain corporate blogs” (Guffey & Lowey, 2015). It isn’t the customer that needs to learn new ways of communicating but the business. When a customer feels important and interaction is occurring, it will help the business. When the business knows how and when to use social media, and how to reach the target market, they will gain opportunities they never knew existed. Lastly, when the business uses social media to promote their specials, everyone wins. The customers win because they are getting a good deal, they are shopping with their favorite stores and they can share the posting with others. The business wins because it is free marketing and they will earn higher profits when they are reaching millions of customers. Social media is one of the newest and greatest form of communicating
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth...
Recently there was a very big revolution in the field of modern technology, It has become popular everywhere. Social websites nowadays became a new trends for all people in the world, they affect our lives wildly. daily People depend on these sites strongly for different purposes. Lately we became dependent on Facebook and twitter completely and other sites.