Deere & Company Case Summary

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Recommended: John deere strategies that could be implemented

Conclusion
There are three main issues that the Deere & Company currently have. According to the analysis and the evaluation of the Deere & Company overall, it can use the space matrix evaluation to find out their future strategy. For the internal analysis, they have a financial position of 3.4 and the competitive position of -1.0. For the external analysis, they have a stability position of -2.8 and the industry positon of 6.0. As a result of the space matrix, they should implement the aggressive strategy to establish the long-term success. The recommendation of aggressive strategy is following.
Recommendation: The Strategy for the Domestic Market Competition
Currently, the domestic market is not competing based on the lowering the costs. …show more content…

They expanded their new plant in emerging market, especially in Latin America region. It is close to the United States to export from the Latin America region to support the production distribution into the United States. Furthermore, the emerging market may not have strong brand awareness in that country. They should invest the advertising in the emerging market to expand the company’s awareness. For example, they can use the celebrity endorsement by using famous soccer player in the Latin America, where the soccer is famous in the …show more content…

They should invest more on the new information technology innovation to establish strong market share and the customer loyalty. Moreover, they should carefully observe the politics and economics around the world to avoid the risks of currency exchange rate fluctuation. They also should consider to build the new plant operations in the South East Asia region to boost in the emerging market as well as in the Latin America region. Furthermore, the Deere & Company’s strategy is to offer a high quality product and the customer services for the customers. They should maintain their current strategies to offer the high quality products and high quality of customer services to establish a stronger customer loyalty not only in the market of United States but also around the

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