Swot Analysis Of Doritos

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Summary For the Nation Football League Super Bowl spots in 2007 and 2008, Doritos is airing fan made ads. Doritos is offering to give $1 million to one of their fan whos homemade Doritos Super Bowl Ad that could Trump Madison Avenue and become the first ever user generated commercial to take the top spot in USA today's add meter. Doritos target consumer is between the ages of 16 and 24, but has a broader audience of ages 18 to 45. Research The target of this fan made Ad contest is to drive up Doritos consumption of its product by using free Ads that's created by fans at no cost for them. The only cost would be the payout to one lucky fan, and that's only if the fan is placed first. If their isn't a fan that places first than that money goes

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