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A comprehensive essay on swot analysis
A comprehensive essay on swot analysis
Swot analysis abstract
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Executive Summary:
The co-operating business recently failed to maintain its reputation, thus the business tries to making and implanting a new marketing plan. This marketing plan contains its objectives, situational analysis, target market, market segmentation, marketing strategy and marketing mix, implementation and control. First it find its objectives which the business is, and which it want to be. Then it find the strength, opportunities and weakness and thread then represent the target market and customer and define the market segmentation. Then it formulate it strategy to capture the target market. Lastly it described the implementation and control procedures.
Introduction:
The co-operative group is the biggest business
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The main objectives of co-operative group are presented bellow.
The co-operative business group first objective is to maintain the continuous improvement of business and achieve the target productivity. Because the co-op is owned by members of this group, so it serve their food for the members where profit maximization is not the main issue. All of the members and manager of co-op try heartily to improve e their business. The management of this business ensure to maintain the target productivity for the people.
The co-op already has its present target market which the co-op regularly tries to maintain it balance. To increase improvement of business to increase productive target, the business should attain its attendance target.
The co-op is generally operated by its manager, employee and stuff. It is one of the main purposes of co-op to train and motivate them so that they can improve their retention, efficiency and behavior.
To improve the engagement of customer and employee is another main objective. The co-op serve the better goods at a reasonable price to customer for gaining the highest engagement of
Partnership – “A legal entity formed by two or more co-owners to operate a business for profit.” (Longenecker, Petty, Palich, Hoy, Pg. 202) In a partnership, the advantage for the owners is the capability to reduce the workload and the financial burden, especially if each partner has management skills that enhances the business. The disadvantages of a partnership such as personal conflicts and leadership expectations, therefore this organizational form should only be chosen once all other options have been considered.
Through this first co-op work term with Kintec, I am able to fill in the gap I have of being a designer without any business or marketing knowledge. Working with the marketing team has let me gained valuable skills related to marketing that would help me after graduation. This would further help me find jobs that combine my passion for design and my working knowledge on how to run a business. With this experience, I am also able to further improve my teamwork skills as there are a lot of coordination needed between the company’s staff to produce a successful marketing campaign. I am also expected to communicate with other Kintec employees and suppliers through email, and this improves my written communication skills. An example would be ordering printed graphic materials and making sure that your email has all the exact specifications needed to avoid misunderstanding and redundancy. By improving these skills, the remainder of my work term would surely become more successful for both me and the
It is proven that teams who work well together perform and have a higher rate of success compared to teams who do not work well together or communicate with each other. A recent article with regards to leadership discussed the topic of group cohesion and how this is a factor for success. The article discussed several situations, one about a business company, one about a sports team and one about a military operation. The article closely analyzed the leaders of the three situations and discussed the similarities and differences between the three. The main similarity between was there focus on cohesion. The article contained facts about how the business was operating and how that in recent years, production and sales as increased drastically, and one factor for this increase was the CEO implemented a mandatory team building exercise each
Given the lack of education by its members, their success is impressive. COHDEFOR should be delighted with their experiment. Nevertheless, any future attempts to copy this model should be carefully analyzed and basic business skills, such as accounting, should be taught to members before letting them run a business.
Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D. Clemes, Gregory Brush, 2008: 5)
test whatever it's a bad effect or not. So when it used on humans, we
This reflective essay will critically review my personal and professional skills that I am less confident in whilst in practise, which is essential for communication and developing effective relationships with others in an organization and even for personal development. The skills identified for improvement was highlighted in a skills audit for communication and effective relationships. A SWOT analysis was carried out to focus on the skills recognised, where finally an action plan was made to address how to improve the skills, what the challenges would be to develop them and how it is beneficial. The skills audit, SWOT analysis and the action plan are included as an appendices. It will also apply communication theories to
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits
It encompasses all those activities in which one business builds relationships with other businesses for efficiently managing several of their business functions. Thus it involves co...
2. Attaining goal congruence within the organization is important to support the company’s main objective.
A marketing plan helps to focus your company on the vital activity of growing the business. It provides the framework on which to build new
...ting priority on team member and helping employees understand sufficient organizational values to help them decide better. Shared common purpose is defined when a team’s attention is directed to the values of the organizational needs and value delivery. This sharpens team members understanding on the contribution of their individual work to aim for the common purpose. This common purpose fundamentaly defines the values of a team or an organization.
Company goal is to educate us on the many options that will assist us in realizing our full potential and take to action to create the results we desire. From communications to goal setting and time management, we can all become more effective in our work and relationships.
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)