Case Study Of Kintec Footwear And Orthotics

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Kintec Footwear + Orthotics, as the name suggests, is a company that deals with footwear and orthotics. It was founded in 1991 and is one of the premier footwear stores in Canada. However, Kintec does not exist to just sell footwear, it exists to “[help] people stay active for life”. This is what differentiates the company from other big footwear stores like Sportchek. At Kintec, I work closely with the marketing team that plans and produces the different campaigns that promote and drive sales of Kintec’s products and services. The team deals with carrying out promotional strategies that will track and predict what customers want in their products or the services they receive.

I am one of the two graphic designers in the company that creates different marketing materials, such as newspaper ads and gift certificates. These ads and gift …show more content…

Through this first co-op work term with Kintec, I am able to fill in the gap I have of being a designer without any business or marketing knowledge. Working with the marketing team has let me gained valuable skills related to marketing that would help me after graduation. This would further help me find jobs that combine my passion for design and my working knowledge on how to run a business. With this experience, I am also able to further improve my teamwork skills as there are a lot of coordination needed between the company’s staff to produce a successful marketing campaign. I am also expected to communicate with other Kintec employees and suppliers through email, and this improves my written communication skills. An example would be ordering printed graphic materials and making sure that your email has all the exact specifications needed to avoid misunderstanding and redundancy. By improving these skills, the remainder of my work term would surely become more successful for both me and the

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