Swot Analysis Of Bundle Of Joy

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4.0 Retail Marketing Mix (5 pages)
Product
As mentioned in one of the strategic directions (product development) that the business will explore, Bundle of Joy has plans to widen their merchandise mix categories. The entire range of offerings that Bundle of Joy carries are classified as shopping goods as the business will carry apparel for infants to toddlers and organic food for children till the age of three. Bundle of Joy’s apparel follow a colour scheme of pastel shades (Refer to appendix _). Organic food will be sold in the brick-and-mortar store in Waterway Point. The decisions to extend the range of merchandise that the business offers is to ensure that Bundle of Joy is always looking for areas of growth for the business and able to …show more content…

The business communicates the experiences every child goes through during the early days of their youth, and the fondness every child has towards cartoon or animated characters during their childhood days, in every design. Through this product concept, Bundle of Joy hopes to bring out the excitement in every child when they see something that they love on their offerings.

As a new brand entering the market, Bundle of Joy would be in the introduction stage of the product life cycle even though the business’ competitors such as Mothercare and Le Petit Society are in the growth or maturity stage of the product life cycle. As a brand that would be in the introduction stage of the product life cycle, the main focus of the brand’s marketing efforts would be to inform and educate the public about how the business’ offerings are produced and the concept behind …show more content…

Bundle of Joy aims to be an inspirational brand that encourages a healthy lifestyle. This event can last for a month since the launch of our products that is catered to mothers.This campaign encourages the pregnant lady to exercise to stay healthy during the pregnancy and ease labor when the time arrives. According to Reference, a study revealed that yoga could reduce the risk of having premature or an underweight baby. It be a great platform for us to educate the participants as well as passer-by about the benefits of keeping

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