Swot Analysis Of Bidvest

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Established in 1998, publicly listed company Bidvest Australia Limited generated a total revenue of $2,655,001,000 in 2013 and ranked 144 out of the top 2000 companies in Australia (Ibisworld Report, 2013). Bidvest is part of the foodservice industry, which is an umbrella term that refers to businesses, institutions and companies that are responsible for any meal prepared outside of the home and has been acknowledged as Australia’s leading wholesale foodservice distributor (Bidvest). The firm employs over 2,000 employees nation wide and has multiple divisions including foodservice, meat, seafood, hospitality, fresh and logistics. With 36 branches country wide, Bidvest services over 40,000 clients and their customer base consists of pubs, clubs, restaurants, cafes, bars, hospitals, correctional centers, nursing homes, schools amusement parks and sporting clubs.

Originally, the credit aspect of each subsidiary was handled by employees in administration type roles located within a branch. These employees would deal with data entry, banking, filing, process purchase orders etc. but as the business grew, particularly from a number of acquisitions in 2010, it became clear that Bidvest required a larger and more consistent amount of work to be done on ledgers in order to stay stable in such a tremulous economic climate post GFC. Competitors, such as PFD were starting to centralize accounts receivables functions and in turn, reduce costs in a way that Bidvest could not without following suite. According to Paton & McCalman (2008, p.7) any organisation that ignores or turns a blind eye to change does so at it’s own risk.

The national credit manager identified the need for change and the centralization of the credit function was approv...

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..., whilst others were reluctant to lose control.

Prior to launching, the company had recognized that the importance of the human side of change could not be underestimated and proactively identified potential sources and courses for resistance (Forlaron, 2005, p. 38) therefore were prepared to combat resistance with empathy and support, communication, participation and involvement.

In conclusion, Bidvest successfully centralized credit functions by actively facilitating the change and using human resource management to implement the development. Although there is single method achieving successful organisational change, efforts can be made and methods utilized, like those Bidvest put into effect, to understand change itself so that individuals, groups and organisations as a whole can negotiate it appropriately with a certain degree of confidence (Senior, 2002).

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