Swot Analysis For Farmer Autocare

Farmer Autocare

Introduction
Farmer Autocare is an organisation which provides supply and fitting of tyres and wheels, MOTs, brakes, exhausts and repairs. Also Farmer Autocare aims to give their customers this through the best value and of high quality.

“We provide you with outstanding service, the very best value for money and the highest quality tyres and wheels. Backed by Sir Tom Farmer, our team of highly experienced people operate Scotland's most modern auto centres.”

Within the mission statement above we can see that Farmer Autocare will in fact put the customer’s best interest first in their decision making which would apply to them using the marketing concept.

The mission statement was cited from http://www.farmerautocare.com/p/19/about-us

Factors that can affect an organisation externally are political, economic, social, technological, environment and competitive.

Farmer Autocare has indeed been impacted from many factors such as the technology as this affects what the business will need to keep up-to-date with such as machinery. Also Farmer Autocare will need to use email, internet and databases to attract customers otherwise their competitors will have an advantage, and also this will affect their finance as it will be costly for the machinery and equipment.

Also Farmer Autocare is affected by the social factor as young people will learn to start driving and so they will need to find a suitable business to supply them with car needs and they might lose out on customers if they turn to competitors to supply their needs for their vehicle.

Another factor that affects Farmers Autocare is the competitive factor as competitors such as Arnold Clark could influence customers and can affect sales if customers go to competitors instead of Farmers

Market research also gives information on why some products are more successful than theirs and how they should make the products they use more successful, allows them to decide on the target market that will most benefit.

An example on how market research can be collected and used by Farmers Autocare is by using qualitative research which can be researched with focus groups as this would gather different opinions on different topics from a variety of people of chosen participates. This could be used to better set prices for example as some may feel that certain products are too high of a price for them or this research may lead to Farmers Autocare opening another store to reach people who feel they are not close enough to do business with