Swastika Research Paper

591 Words2 Pages

The story of Zara’s swastika handbag

The high-street label, Zara, found itself in trouble in 2007 soon after it launched handbags embroidered with Nazi-style swastikas. Zara, a company that has had wide success with their fashion-forward sensibility since their first store opened its doors in 1977. Their customer base continues to grow and shoppers love their product and current styles. The Zara’s swastika handbags were made by a supplier in India and inspired by commonly used Hindu symbols, which include the swastika.

The swastika also known as the gammadion cross, is a symbol that generally takes the form of an equilateral cross, with its four legs bent at 90 degrees. The swastika is an ancient religious symbol for Hindus and Buddhists, …show more content…

A British anti-fascism group had said then that the bags were an attempt to legitimize fascism, according to Reuters. Rachel Hatton, 19, from Ashford, Kent, said she couldn't believe her eyes when she saw the symbol of the Nazi party on her bag. "I really had to look twice. It's identical to the symbol Hitler used to cause fear throughout Europe. I took it back and got my money refunded." However, Zara, owned by the world's second largest fashion retailer Inditex, said to the daily mail, UK that said it did not know the 39£ ($78) handbag had green swastikas on its corners. "After the return of one bag we decided to withdraw the whole range," said a spokesman for Inditex, which has more than 3,330 stores in 66 …show more content…

After reading many articles and viewing some news it appears that Zara may not have selected the handbag, which had the “swastika”, been visible before the order was placed. Also, The staff sold it, as they had not noticed the “offending symbol” which “shocked” them too.

In addition to this there is no difference between the Nazi “swastika” and the Hindu and Buddhist one. Selling anything with a “swastika” on it may be asking for trouble (- does not matter if it is the Hindu symbol which is revered by millions of people – oh, but they are all “Third-world”, aren’t they?)

After this zara's swastika bag was launched the customer were very furious. The customers wanted Zara to draw back all the bags. And Zara did it! It cost them a huge loss. i.e 39£ per handbag. Although, Zara may not have selected the handbag, which had the “swastika”, been visible before the order was placed, they had to draw back the collection and face loss of almost a million.

I hope Zara learns its lesson with this

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