Supply Chain Management In The Dairy Industry

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In today's ever-changing global marketplace, competition has become fiercer, and the bar has been raised by customers seeking added value from their business partners. The market raises many "how to" questions: How to provide value-added products and services to meet customers' constantly increased expectation? How to correctly position your company in the marketplace and effectively compete with your competitors'? How to expand your company's market share and increase the overall value of your company? These arc just some of the questions that have been frustrating top management in companies seeking success through keen global competition. For those who want to differentiate themselves in the competitive market and increase their overall shareholder value.
Dairy companies in their quest for improvement are investing in tools and systems that optimize their processes and have made significant progress by employing various technologies for increasing efficiencies and costs effective. The high competitive landscape makes it valuable for their businesses to continuously evolve with an emphasis on optimizing all levels of the value chain. Hence supply chain management, provides the next logical stage in the evolution of competitiveness for the manufacturing organization. Supply chain management is integrated suppliers to the end consumers and emphasizes the need for collaboration to optimize the whole system. The basic aim of any supply chain management function is to make the organization more robust and nimble footed to respond to drastically changing consumer preferences by capturing the data of material flow at all levels of the value chain.

From shortages of milk, India emerged today as one of the largest producer of milk in th...

... middle of paper ...

...company's image. Following is the structure of my survey:
Research Design
Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in at present situation.
Sample size
I surveyed 25 mother dairy dealers in Noida. The reason of choosing the Noida was first my convenience and second I wanted to know is there any difference exists between the booths in Delhi and in Noida.
Tool used
First I designed a questionnaire (please see Annexure) from dealers point of view and through which I have tried to know the satisfaction level of dealers with the mother dairy. As it was not easy to get the information from the dealers as they were looking at with suspension. I tried to keep the questionnaire small and simple where only 11 questions to be answered by the respondents.

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