Supply Chain Management Case Study: Blue Bell Company

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Now referring to Blue Bell Company, the shift in supply occurs when they decide to recall all their products and re-evaluate it. Blue bell will more than likely increase the price of the remaining items in the market. This is the result of consumers still providing a high amount of demand for ice cream even though there is less to supply. This theory can be accurately applied to this situation because there is no other solution that they can do to combat the consumers’ need of ice cream. For example, if they do continue to sell at the same price, soon they will not be able to produce as much as consumers want thus eliminating the good from the market.
Solution.
Unfortunately, the effects of this action taken by Blue Bell has a negative effect

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