The 4 posters representing Superman, the Golden Age superhero, fully reflects the evolution of, not only Superman as a film, but also the evolution of filmic technology.
Superman the movie (1978) posters show more of a static character of Superman, the world defender. Posters 1 and 2 (1978) are less detailed than the posters 3 and 4 (2013). Posters 1 and 2 (1978) focuses the audience’s attention on the storyline than on the emotional aspect and detailing of Superman.
In posters 1 and 2 one cannot see Superman’s face, unlike poster 3 and 4 where Superman’s facial expressions are clearly visible. This adds an emotional aspect to the poster, allowing the viewer to put a face to the name of “Superman”. Even though posters 2 and 4 are both long distance shots, poster 4 has a lot of background detailing Superman, shown flying over a city of destruction depicts his super human strength, yet he is not looking at the
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Poster 2 also alludes to the American flag colours seen in his suit. Superman’s posture in poster 2 depicts the iconic ideal of him being invincible and a world protector, which was necessary for the time in which Superman was created. As a symbol of hope in the Great Depression era.
Filmic technology has changed dramatically, as technology has evolved between 1978 and 2013. Modern filmic technology makes use of different lighting techniques as well as 3D graphic effects. This allows filmographer’s to add in much more detailing to shots, which was not available in 1978. An example of the evolution of technology can be seen between posters 2 and 4. Both posters are long distance shots of Superman flying. Poster 4 makes use of deep focus as well as rembrant lighting. This adds more detail to the poster. Poster 2 makes use of notan lighting, with normal focus on the
With reference to “Man of Steel” and “Superman 1”, Superman is much taller than Lois resulting in her constantly having to look up at him and having him shot with a low angle from the point-of-view shot of Lois Lane, having the effect of Superman seeming more powerful. Superman’s adoptive mother is also a stereotypical, stay at home mother while his adoptive father
The elements of this design include primary and secondary colors, implied horizontal and vertical line in each rectangle. In this design divided this poster into four parts that considered rectangle. From these four rectangles artist used one rectangle for typography and other three used for design. According to designers, the triangles in each rectangle created "MMX" shape. In the top-right rectangle, there is four triangles and each has different colors and each triangles in symmetrical than others. Among all these four triangles, three of them are in yellow, blue, and green color. In the next top left recta...
Posters were used during World War II by the U.S. government to get a significant message across to their citizens. To analyze a poster it is important to think about the choice of color, placement of words and images, shapes, and emotional appeal ( Lunsford and Ruszkiewicz 91). All of these factor into the message the author is trying to explain to its viewers visually. In the poster “When You Ride Alone,” the message the author was trying to get across to Americans was the importance of carpooling. This poster successfully conveys the message through the words,color scheme and representation of objects.
They helped guide him and made him the man he grew up to be. But what I found most interesting was the resemblance of the emblem. The imagery that is in it is very distinguished. I loved what Skelton said about the triangular shield, which has Superman’s S-shaped family crest. The “S” on his planet stands for hope.
The first movie poster was thought to be designed by Jules Cheret in 1890 for an independent short film (“Movie Poster Art- A Short History”). Before the 1900s, movie posters only contained typed wording that broadcasted the movie title, the producer, and the director (“Movie Poster Art- A Short History”). Over the years, movie posters have noticeably progressed into something much more significant. On nearly every movie poster, an image is presented giving one a slight understanding of what the movie may be about. The posters also typically includes prominent cast members. Since the initial poster, it has advanced into a brief foretaste of the movie. In today’s society, a movie poster can arouse something inside a potential viewer that makes
This is the same in any tale of Superman, the same occurring theme. This adds character to Superman, and explains why he is so all-American.
The front face view allows the viewer to see the problem and or situation at first hand. It is the image that attracts the eye to first. Smoking is a well-discussed topic in the media; due to it kills lot of American’s lives. The way the shadow of the hand hits the background gives the illusion that the cigarette is a gun. The symbolizes that smoking the cigarette is like putting a gun to your mouth. The ad is in black and white, which allows the reader to feel the mood of the ad. The black sets the mood of sadness and death. Black in the art world means death and pain. The white resembles purity as stated in “ How to Read Literature like an English Professor” by Thomas Foster. The purity of you life is leaving when you smoke. These symbols allow you to connect with the ad more.
...e movies that were made originally in the 80’s. Movies like Batman and Star-Wars are just 2 examples of movies that have been made into different versions. For example, The Dark Knight Rises was a movie that came out in 2012 almost 30 years after the original Batman. Another example is the movie Star-Wars which was made into a sow in 2010. The Karate Kid is another example because the original movie came out in 1984, but they made a new movie recently in 2010 starring Jaden Smith. These are all examples of how great movies from the 80’s have been copied and made into different versions over the recent years.
The documentary “Waiting for Superman” directed by Davis Guggenheim, takes an in depth look at the public school systems and how it affects the children of America. One of the first things the film points out is there are clearly good and bad schools in every district in the country. There is never enough room for all the children in a district to attend excellent schools; because of this many children are put at a disadvantage for their education.
As time and people are continually changing, so is knowledge and information; and in the film industry there are inevitable technological advances necessary to keep the attraction of the public. It is through graphic effects, sounds and visual recordings that all individuals see how we have evolved to present day digital technology; and it is because of the efforts and ideas of the first and latest great innovators of the twentieth century that we have advanced in film and computers.
Analysis of Film Posters Having studied film posters this term, it is apparent that certain forms and conventions are applied. [IMAGE]The major forms and conventions of film posters could include: A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film. An example of how different types of film (e.g. comedy, horror) poster use these forms and conventions to attract a certain type of person (e.g. teenagers, horror fans) would be a really scary horror film, which will use eerie images in order to appeal to horror fans. A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.
These people have developed highly personal styles that merge diverse sources of inspiration. Usually, the visual nature of graphic design is our substantial concern, but we have to value and appreciate the designers, and how their works have an impact on audience. (Meggs & Purvis, 2012) Toward the beginning of the twentieth century, lithographic poster art was continued by artists of a new generation, including Leonetto Cappiello (1875-1942) and A.M. Cassandre in Paris, Lucian Bernhard in Berlin and Ludwig Hohlwein in Munich, and they developed lithography printing.
Back then the biggest struggle in a cinematographers work was to make the star of the movie POP. in the 30’s the star was to look as glamorous as possible. As the star is the most important in a film. This is where the elements of light and colors would come into play. They also struggled with trying to make movies with cameras to be “free” once again how they used to be.
“The precise era of the Golden Age is disputed, though most agree that it was born with the launch of Superman in 1938.” (PBS) The tremendous success that Superman had created many spinoff superheroes such as Wonder Woman, Green Lantern, and Flash, who had superpowers and secret identities. One of these spinoffs was Captain America. Part of Timely Comics and created by Joe Simon and Jack Kirby, Captain America ended up being arguably the most popular superhero during the Golden Age.
Movie posters are prime propaganda in the entertainment industry. Movie posters allow moviegoers to take a glimpse movie's theme. Thus, viewers base their decision of seeing a movie depending on their analysis of the movie poster. For example, the poster of the movie, "Happy Death Day," is a poster viewer can examine without difficulties. Due to the color, the font, the tagline, and the position of characters, the audience categorizes “HAPPY DEATH DAY” as a horror film.