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Use of movie posters to promote films
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Movie posters are prime propaganda in the entertainment industry. Movie posters allow moviegoers to take a glimpse movie's theme. Thus, viewers base their decision of seeing a movie depending on their analysis of the movie poster. For example, the poster of the movie, "Happy Death Day," is a poster viewer can examine without difficulties. Due to the color, the font, the tagline, and the position of characters, the audience categorizes “HAPPY DEATH DAY” as a horror film. First, the colors and the font on the poster suggest characters will face danger and death. "HAPPY DEATH DAY" is written in red. Red signifies danger and blood. Since the font of the words drips down the cake, viewers conclude the color and font represents the blood flowing out of the victim's body. A black border surrounds the entire movie poster. Black exemplifies death and the fear of the unknown. Several will create a connection Second, the taglines “GET UP. LIVE YOUR DAY. GET KILLED. AGAIN" suggest killing is the reoccurring theme in "HAPPY DEATH DAY". The beginning of the tagline, "GET UP. LIVE YOUR DAY," let the viewers know the main character carried on with their normal day. He or she did not suspect anything catastrophic …show more content…
On the poster, the character position is reflected on the side of the knife. When a murder stabs their victims, their face reflects on the knife, which proposes the character on the poster is the killer. Also, the murder's reflection reveals he or she is wearing a mask. A killer would wear a mask if he or she knew their victim and wants to keep their identity a secret. The mask-wearing character keeps the audience anxious about who may be the killer without them seeing the movie. The hypothesis starts forming and viewers wonder if the killer is an ex, family member, friend, or a vengeful enemy. To find out if their analysis is right, moviegoers will have to see the
The first two lines of the poem set the mood of fear and gloom which is constant throughout the remainder of the poem. The word choice of "black" to describe the speaker's face can convey several messages (502). The most obvious meaning ...
It includes the word ‘fear’ which signifies that there is going to be something dangerous, scary and that causes distress. It also makes a lot of sense - if you are scared of something, it means that you bel... ... middle of paper ... ... o make people want to see the movie straight away therefore making the movie successful. People can get interested in the film because the posters have information about the film that may be attracting such as the cast – some people go too watch a movie because of all the good actors that it includes, genre – some people go to watch particular genres, writer or director – some people might like a specific writer or director.
Halloween is rife with psychological scares that affect its audience greatly. “Symbolism, dreamlike imagery, emotional rather than rational logic” are present in Psychoanalytic criticism. Siskel and Ebert talked about how the movie makes you feel as if you are the protagonist, scared for your life and feeling every bit of suspense (Siskel and Ebert). The movie is purely fueled by emotional responses to what is happening to the characters and focuses itself purely on how the audience will respond. In the clip shown, the main protagonist talks about how she killed the killer but he is shown alive. The movie is not concerned with the logic; otherwise, the killer would have at least been slowed down by the injuries he sustained. Siskel and Ebert laud the movie on its set up of scenes, score, character development, and use of lighting to make the audience feel the terror the characters undergo.
And last but not least is the villain in these movies. Most of the killers in these films are portrayed as mentally deranged and/or has some type of facial or bodily deformation and who have been traumatized at an early age. Even though these characters terrorized and murder people they have taken on the persona of anti-heroes in pop culture. Characters like Halloween’s Michael Myers, A Nightmare on Elm Street’s Freddy Krueger and Friday the 13th’s Jason Voorhees have become the reason to go see these movies. However, over time,”their familiarity and the audience’s ability to identify and sympathize with them over the protagonist made these villains less threatening (Slasher Film (5))”.
Some would say watching horror movies and being scared out of your wits is a fun way to spend their hard earned money. They go see these movies on average once a week, each time choosing a newer version of a trilogy like “Chucky” or “The evil Dead”. Film making has come a long way over the last few decades, the graphic...
Posters were used during World War II by the U.S. government to get a significant message across to their citizens. To analyze a poster it is important to think about the choice of color, placement of words and images, shapes, and emotional appeal ( Lunsford and Ruszkiewicz 91). All of these factor into the message the author is trying to explain to its viewers visually. In the poster “When You Ride Alone,” the message the author was trying to get across to Americans was the importance of carpooling. This poster successfully conveys the message through the words,color scheme and representation of objects.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
In America, many have come to recognize Iran as a terrorist nation, but in reality, many Americans stereotype Iranians because they misunderstand the country and how it got to that point. In Marjane Satrapi’s graphic novel Persepolis, she gives her readers an inside look of Iran by writing about her childhood during the Iranian Revolution and the changes in her life during that time. The frames in Satrapi’s graphic novel draw similarities and differences between advertisements and the Iranian culture. After analyzing the Satrapi’s graphic novel to advertisements we will look at the similarities and differences of how graphic novels and advertisements use words and images to establish the visual rhetoric.
Through use of character development, even the worst serial killers are portrayed in a manner that elicits a sympathetic response in the audience, effectiv...
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
I was reading threads on Reddit the other day about multiple serial killer cases and I always questioned myself, “Why would someone do this? Are they even human?” It is fascinating when these characters are presented in movies since we get to understand their backgrounds sometimes, but in the real world, not so much. Movies that include these type of qualities help us try to sympathise and understand the complications going on behind an
In his essay, “It’s Just a Movie: A Teaching Essay for Introductory Media Classes”, Greg M. Smith argues that analyzing a film does not ruin, but enhances a movie-viewing experience; he supports his argument with supporting evidence. He addresses the careful planning required for movies. Messages are not meant to be telegrams. Audiences read into movies to understand basic plotlines. Viewers should examine works rather than society’s explanations. Each piece contributes to Smith’s argument, movies are worth scrutinizing.
People flock to horror movies each year. Usually to be scared. Another is to solve the question of Who done it? Unfortunately, a lot of these horror movies fail to scare people or make the killer so obvious the audience gets bored. Occasionally, there are a few horror movies that stick out. Scream, directed by Wes Craven, is one of them. Wes Craven is always toying with the viewer's fears. Always finding ways to scare the audience at every turn. He also plays with the viewer's head, and has them second guessing themselves. How does he do it? Well, as one of the characters in the movie exclaims, "There's a formula to it. A very simple formula. Everybody's a suspect!" This paper will discuss how Craven uses sound, camera shots, and mise en scene
One reading of this is that one you died it no longer matters what your race is or the races of others around you are as once you are dead you lack the capacity to care. The theme of race is continued with the line “Add amber earrings perhaps a hat or scarf of pink.” The items listed are often seen as racial stereotypes which help to create another link with the racial theme. The line “Black absorbs everything” can also be linked to race. When read as describing a persons skin black can be seen as absorbing everything as the persons race attracts the more attention than other aspects of their appearance or their personality and becomes the focal point. This point is strengthened in the two final lines of the poem “When black brings you those sudden inexplicable hostile glances.” This again reinforces the idea that black absorbs everything and that race can become the most important factor when looking at a person. Strong connections are again made with “Follow That Painting Back” as the negativity towards those who are black continues throughout the writing. Throughout the poem the colour black is presented in such a way as to be alluding to that it is about skin colour. it can however be read in many ways which leads to another theme
Barsam, R. M., Monahan, D., & Gocsik, K. M. (2012). Looking at movies: an introduction to film (4th ed.). New York: W.W. Norton & Co..