Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
A thesis on soft drinks
Soft drink industry
Soft drink beverages case study
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: A thesis on soft drinks
Analysis of the Slender-soda Research Project Slender-soda advertised its soft drink on the notion that their beverage would help reduce weight, however, the participants used in the study were relatively lean with a body mass index (BMI) of 22, while a majority of Americans have a BMI of 25 (“Steps in Experimental Design,” 2014). A lawsuit followed in which it declared that Slender-soda’s campaign is evasive because it is formed on one short-term study financially supported by the Slender-soda Company. The Slender-soda Company needs substantial empirical evidence to reveal that their product will help their buyers decrease weight. Proposed Research Design Problem statement: The issue that this study will concentrate on concerns the
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
Recently, another weight loss supplement has stepped into the ever-increasing market. This drug, called Stimulife 750, is a supposedly all-natural herbal supplement that promotes weight loss without any effort from the client. Both the parent company – Stimulife International – and various distributors of Stimulife 750 make bold blanket statements such as “Stimulife 750 has everything good and nothing bad,” which set the success of the pill far higher than is possible. Furthermore, these individuals attempting to sell the product use a variety of marketing techniques to encourage purchasing the supplement; however, they provide no scientific evidence to support the claims they make regarding the safety and effectiveness of the product. By appealing to the clients’ desire for a natural and easy way to lose weight, providing pseudo-scientific statements to convey a sense of authenticity to the product, and befriending the client by seeming to care for their best interests, the distributers attempt to woo more clients. However, Stimulife 750 contains many ingredients included in other “unsafe” weight loss supplements and scientific research shows no clear evidence that Stimulife 750 is any more effective or safe as other diet pills.
In this experiment, there were several objectives. First, this lab was designed to determine the difference, if any, between the densities of Coke and Diet Coke. It was designed to evaluate the accuracy and precision of several lab equipment measurements. This lab was also designed to be an introduction to the LabQuest Data and the Logger Pro data analysis database. Random, systematic, and gross errors are errors made during experiments that can have significant effects to the results. Random errors do not really have a specific cause, but still causes a few of the measurements to either be a little high or a little low. Systematic errors occur when there are limitations or mistakes on lab equipment or lab procedures. These kinds of errors cause measurements to be either be always high or always low. The last kind of error is gross errors. Gross errors occur when machines or equipment fail completely. However, gross errors usually occur due to a personal mistake. For this experiment, the number of significant figures is very important and depends on the equipment being used. When using the volumetric pipette and burette, the measurements are rounded to the hundredth place while in a graduated cylinder, it is rounded to the tenth place.
Per the hypothesis, most of the results in the lab are in accordance with the expected results. It was expected that the subjects drinking caffeine, diet caffeine free soda, and 16 ml/Kg of water would have a higher rate of production than the control group drinking 7.5 ml/Kg of water due to less water being reabsorbed. Results showed an increase in rate of production, most notably in subjects drinking diet caffeine free soda but seemed to decrease towards the end. For the rest of the subjects, the data shows a gradual rise over time with every subject (besides caffeine free) having a higher rate of production than the control group. The subjects drinking caffeine free soda were the only ones to record a lower rate of production than the control group. This could be due to an increase in glucose reabsorption causing water to follow back into the blood stream. The lack of caffeine does not hinder ADH secretion, which will cause an increased permeability to water in the collecting
The amount of information on what a healthy diet and weight are is almost limitless, and health standards continue to change as more research is completed. Adding to the confusion in the general populace, many different industries further muddy the waters with unrealistic body image standards, massive portion sizes, and food choices that have substandard ingredients that perpetuate obesity and poor health. Although many diet experts will offer that simply changing what we eat and reducing our weight will improve our health, the issue is more complex and confusion about proper nutrition, its links to disease, and diet failures will persist until the food industry and so called food experts focus on actual science and not their financial bottom
Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.
In addition, the fast food industry’s main goal is to produce profit, and advertisements for unhealthy nutrition options flood schools, television, billboards, and multitudes of other outputs, all places where young children can view endorsements for fast food. Drawing a parallel between fast food and tobacco, Fed Up claims that soda resembles the cigarettes of the 21st century and that both of these toxins present many future health implications. While continuing to discuss long term effects of unhealthy food and eating habits, various scientific researchers and individuals share that up to “40% of non-obese people have metabolic diseases” (Fed Up). While not everyone may appear overweight or obese, they may have diabetes, heart related problems, high blood pressure, and/or numerous other health concerns. Overall, Stephanie Soechtig’s Fed Up discusses the issues of obesity and how private provide and special interests place themselves above public
It’s no secret that the U.S. is encouraging people to pursue healthier lifestyles in order to combat the obesity epidemic. The U.S. Food and Drug Administration have recently joined the fight against obesity by advocating for the elimination of Trans fats from the American food supply (Tavernise, 2013). Not to mention the policy initiates that have been created in order to help combat childhood obesity (the Let’s Move policy initiative). Simply put, the nation’s p...
The FTC deceives consumers by using advertisement weight-loss and as a result it has collected almost $107 million since 2010 (Giorgianni, 2014). In addition, people need to increase their awareness of fad diets by knowing the negative impacts of it.
According to the U.S. Centers for Disease Control and Prevention (CDC,) there were 90.6 million obese individuals in 2010 (Ogden, Carroll, and et al). This represents approximately 36% of the total population. In 2010, it was determined that out of the 36% of obese person...
According to recent statistics, every year Americans spend about $50 billion on products and services promoted to help them lose weight. Many of the overweight and obese people that join commercial weight loss programs are looking for a quick fix to lose the weight, such as fad diets and dietary supplements that are marketed to burn fat fast. However, many of these diets offer little success or success for a short time, resulting in many gaining the weight back a short time afterwards. Fad diets are “a trendy practice that has widespread appeal among a population. After a period, however, people lose interest in the practice, and it becomes no longer fashionable. People often lose weight while following fad diets, but usually regain much of
Drinking Diet Coke leads to reduced calorie intake, which in turn, does not cause weight gain. The marketers of Coca Cola illustrate this in their most recent advertisement. Coca Cola 's "Regret Nothing" advertisement for Diet Coke presents a snapshot of two women who appear to be at a pool party. This is apparent because they are sitting on the side of a pool laughing as someone splashes them. The viewer can assume that the weather is warm and pleasant by the amount of skin that the girls ' dresses show and the fact that they are in a pool. It is evident that the two women are having a good time by their expressions. The marketing department of Coca Cola uses multiple visual aids to suggest that if an individual drinks Diet Coke, he or she
These forces that can influence your business are uncontrollable, some of the factors are: -
PepsiCo discloses their stakeholder engagement as a contribution towards sustainability. As part of the company social responsibility and sustainability strategic planning, the company has put in place strict policies to guarantee a long-lasting relationship with all its stakeholders. According to the company website, ‘PepsiCo has established a strong relationship with NGOs and routinely engage them to leverage their areas of expertise or interest to help shape their CSR processes and tracking methods. These relationships have helped to better identify sustainability priorities that supports both the business model and the expectations of the stakeholders’ (PepsiCo 2013). PepsiCo invests mainly in activities linked to their chain of management, they totally applied Kramer and Porter’s ideas. Porter explains that businesses are socially responsible today because they realized that socially responsible activities build and develop credibility, integrity, and give competitive advantage.
Outline-Pepsi/PepsiCo I. Introduction a.) Pepsi is a brand far more complicated than just a simple cola product. The company, PepsiCo, has a wide spectrum of marketing perspectives that are vital to the consumers and the company. b.) PepsiCo is a global food and beverage corporation based in New York.