Sue Jozui Advertising

Advertising is the key to companies making money. Sue Jozui’s article explains the use of celebrities and the mind convincing advertisements they are rehearsing. The author supports her opinion by first stating how unfair it is to advertise using a public idol. She continues by expressing the need to boycott this type of advertisement. Sue’s purpose it to bring light to her opinion so that the audience will agree and back her argument. The author establishes a furious tone for consumers everywhere. The human mind is known to think on its own. Just because celebrities tell the consumers to buy the product, it doesn’t mean they have to.

Advertising with big name celebrities is insulting the consumers personal opinion. Jozui claims that “This kind of marketing is misleading and insults the intelligence of the audience.” This statement means, advertisers are tricking the consumers into buying the goods. Celebrities are making it seem like since they are advertising the good, it makes the product worthy enough to purchase it. The advertisers job is to hook the audience into buying the product. It does not mean, you have to purchase the good. That is like saying, someone tells their friend to jump off a bridge. Most likely the friend is not going to jump off the bridge. It is in the company's power, they can do

There is Jack In The Box and Burger King. Both of the fast food places have a large menu to choose from. They are both cheap. Jack In The Box has a higher revenue but some people might want to go to Burger King . It is all about the people's opinion. This claim shows the invalidness of the author's point of how the advertisers are brainwashing the clients. Freedom of advertisement and expression is a law and can be used anywhere in the human rights. It is also known as freedom of speech and is used throughout the U.S