Successful Brand And Successful Products

672 Words2 Pages
bulb-icon

Recommended: Theories on customer loyalty

I do not agree with the theorem that the successful brands are build on the successful products. It has been deliberate that the successful brands are built on the beliefs and not on the products. The most of the individuals don’t contemplate about underpinning the brand they develop but they necessitate offering a good product and earn a good income through selling it in the marketplace.
Moreover, the thing on which most of the successful small businesses operate is the good and solid foundation of shared values and beliefs. These values go more than the attributes of the product. By communicating these attitudes and values, the company put itself on the successful way of transacting business and it helps in finding out the company’s real worth and value. The research has found that all the great companies have a common ideology of “fundamental values and a sense of persistence beyond just creating cash”. This inspires the people throughout the organization. (Vrontis, 1998)
The successful brand is fundamental to a number of the factors. According to a bedrock idea or principle, every turn supports a product or a company and such a platform is known as positioning. A brand has no attraction without the element of positioning. The brand which has some sort of uniqueness and reliability, it will get the distinct advantage and attention of the people in the market. The successful brand is the result of three characteristics which are to be different, to be focused and to be relevant. The determinants of successful brands are discussed below:
TO BE DIFFERENT

Companies can build a strong brand by sticking out from the competition. Putting itself in the background noise is the great loss for the business.
TO BE FOCUSED

Being focused...

... middle of paper ...

...he customers regarding the New Coke. The company returned to the old Coke following the great level of allegations from the customers. (Nicholas, 2013)
WHY DO THE COMPANIES PREFER BRANDING

Most of the companies rely heavily on the branding for the reason that the customers are often seen committed with brands and make repeat purchases. It is the nature of the loyal customers and even all the human beings that they do not leave the product, which facilitates them in some way better than any other product regardless of price. Nowadays, the companies are trying to cultivate the loyal customers by treating them in different way such as rewarding them and offering incentives. In this way, the companies get “the free word of mouth” marketing by making the people pleased to talk about the product positively in front of their friends and relatives. (Brand Loyalty, 2011)

Show More
Related

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • student

    8336 Words  | 17 Pages

    The trend has gone so far, in fact, that people are beginning to speak the language of brands

    Read More

  • NASCAR Censorship Summary

    1836 Words  | 4 Pages

    Al, 2004, pg. 11). The researcher notes that companies are spending more than ever on advertising and as a result it is important to study its effect on brand loyalty, so entities know how valuable their

    Read More

  • Difference Between Brand Image And Channel Image

    835 Words  | 2 Pages

    The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth.

    Read More

  • English Harbor Rum Essay

    593 Words  | 2 Pages

    Pick a local (city, region, or country) brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success? Be prepared to discuss and defend your list of elements with your classmates. Each business has an identity that conveys messages to the consumer about the quality, benefits and values of the product. A brand is defined as a combination of element that consumers use to identify a product.

    Read More

  • Evaluate The Brand Elements Of Apple

    729 Words  | 2 Pages

    In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.

    Read More

  • Pakistan Tea Case Study

    1563 Words  | 4 Pages

    The brand development process is categorized as an important element of business development matrix. The overall sustainability and progress of the business depends on brand development framework of the organization. In this reference the role of consumer is significant to contribute significantly in brand success and determine the profitability of the firm. Consumer contributes positively to improve the marketing strategy of the firm and helps to understand the consumer psychology that includes consumer thinking process, consumer perception regarding the brand, consumer behavior toward the brand, key characteristics of the brand that are considered significantly by consumer to determine the consumer taste and make purchase

    Read More

  • The Significant Factors To Building Brand Awareness

    337 Words  | 1 Pages

    The review of relevant literature is to identify what's brand awareness and how to carry out in strategic marketing, and consumers' behavior. The study prove that the significant factors on brand awareness as a perception of product, service, and image of the company and has a tremendous effect on consumers’ evaluation of system results. From reading all of the relevant journals, it is understandable that the significant factors on building a successful brand image and awareness is consumers and their relationship with the brand, company, service and the product. Brand awareness is the vital importance to marketing strategy and marketing communications because it links customer behavior to firms’ financial metric. Keller (2001), noted, customers’ reaction toward brand awareness is associated profitably brand equity.

    Read More

  • Essay On Branding

    761 Words  | 2 Pages

    Secondly, some light has been thrown on the previous researches by various authors on the similar topics by providing with a summarised form of the same. It helps in better understanding of the ongoing concepts and perceptions on the concept of brand and its importance.

    Read More

  • Why Consumers Reject Brand Names Case Study

    1721 Words  | 4 Pages

    A good brand name can improve the sales demand and help to provide a good quality image to the people. The increase of sales will force to concentrate only in production. As a result of the quality deficiency can affect the demand in market. When we look back to our history we can see so many branded companies disappeared from our market. In some cases customers are not ready to buy even branded items. For example the MAGGI Instant Noodles brand originated from Switzerland where in 1863. The FSSAI (Food Safety and Standards Authority of India) ordered country wide call off all Maggi noodles because the FSSAI discovered high quantity of led and MSG (Monosodium Glutamate). The company lost their

    Read More

  • Impact Of Brand Image On Consumer Behaviour

    2117 Words  | 5 Pages

    People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or

    Read More

  • The Influence Of Branding On Consumer Behavior

    949 Words  | 2 Pages

    From the study it is clear that people often purchase branded products since they are aware of the brand performance or perhaps they have a good past experience about the brands. This makes customer’s become loyal with the specific brand.

    Read More

  • Some Notes On Branding

    1611 Words  | 4 Pages

    Customers (particularly consumers) view a brand as an important part of a product and branding can add value to a product. A brand can provide a guarantee of reliability and quality, in fact.

    Read More

  • Brand Positioning Case Study

    736 Words  | 2 Pages

    Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It involves identifying and determining points of similarity and difference to ascertain the right brand identity and to create a proper brand image. A significant differential advantage can lead customers to focus on product benefits other than price. Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details, the uniqueness of brand and it’s similarity with the competitive brands, as well as the reasons for buying and using that specific brand. Positioning is the base for developing and increasing the required knowledge and perceptions of the customers. It is the single feature that sets your service apart from your competitors.

    Read More

  • Youth Corner: Youth Corner: Freelancing As Career

    833 Words  | 2 Pages

    Your brand is your identity and it should clearly communicate your unique selling proposition-what you do that makes you special.

    Read More

More about Successful Brand And Successful Products

Open Document