English Harbor Rum Essay

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Recommended: Notes on branding

Pick a local (city, region, or country) brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success? Be prepared to discuss and defend your list of elements with your classmates.
Each business has an identity that conveys messages to the consumer about the quality, benefits and values of the product. A brand is defined as a combination of element that consumers use to identify a product. (Lake, 2018)
I will be discussing about a brand known as English Harbor Rum is produced by Distillery Ltd in 1932. The rum is associated with the city English Harbor is a town in the island of Antigua and Barbuda. It is known for its historical depiction doing the slavery era were the British royal navy has its base and hospital. In addition, it has two famous harbors known as Nelson dockyard and Falmouth. …show more content…

Winer, 2010). Corporate branding involves marketing different products or services under the name of the company. (Benge, 2018)
However, English Harbor Rum has 5 (five) elements of its strategy that enable it to be successful which are mentioned below.
• Creating a brand identity: English Harbor Rum is uniquely created with a fruity taste, sweet aromas of molasses which was supplemented with coconut and orange rind with a dry sprit. In addition, traditionally designed with ancient labeled and uniquely bottled that makes it easy for consumers to identify.
• Brand Promise: inspires a lighter style of spirit that is full of character and intense in flavor for 18 age and above spirit lovers.
• Brand Differentiator: English Harbor rum unique and old spirit made from copper still in a small oak barrel. Designed to bring back long lost traditional spirit taste, and package with a unique bottle with ancient

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