Compare/Contrast Essay: Dunkin’ Donuts vs. Starbucks Both of these franchises started out with a single store. From there they grew and prospered. The Dunkin’ Donuts franchise started much earlier than Starbucks. It was founded by William Rosenberg in 1948. It was originally named “Open Kettle” in Quincy, Massachusetts. The store was renamed, Dunkin’ Donuts, in 1950. The first Dunkin’ Donut franchise was opened in 1955. A Dunkin’ favorite, Munchkins, started to be sold in 1978 along with muffins. Starbucks began as a store in Seattle’s Pike Place Market in 1971. Howard Schultz became the director of retail operations and marketing in 1982. The first caffé latte is served many years later in 1984 while testing the idea of a coffeehouse. By …show more content…
For example, hot or iced coffee. Dunkin’ Donuts also have many flavors for example hazelnut or french vanilla flavors including mocha, caramel, blueberry, cinnamon, coconut, hazelnut, raspberry, toasted almond and many others.The coffee beans that Dunkin’ Donuts use are 100 percent Arabica coffee beans which come from the fruit the cherry. Dunkin’ Donuts coffee is served any time of the day and come in sizes of small, medium, large, and extra large. Dunkin’ Donuts food products include donuts, croissants, bagels, breakfast sandwiches, croissant donuts, and cheesecake squares. Dunkin’s have more than 70 varieties of donuts including boston kreme, glazed, chocolate frosted and jelly filled. Dunkin’s also serve munchkins which are little donuts spheres and munchkins also offer many flavors such as jelly filled or glazed.The cost of munchkin is usually 25 cents and a donut costs 99 …show more content…
Starbucks coffee sizes include short, tall, grande, venti, and trenta. Flavors include vanilla, mocha, cinnamon, caramel and many more. Starbucks believe in the four fundamentals of brewing which is proportion, grind, water, and freshness.Starbucks have more than 30 blends and single-origin premium coffees.Starbucks food products include baked pastries, sandwiches, salads bistro boxes, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.They also have many baked goods for example they have cinnamon buns and bagels. Dunkin’ Donuts is adored by millions of people all over the world. Coffee is at the heart of their business and their coffee heritage goes back more than 65 years. On average, Dunkin’ Donuts sells approximately 60 cups of coffee every second. Customers often rely on Dunkin’ Donuts as a fast, friendly, welcoming environment where they can get their coffee with great
The company started its activity in 1971 as small coffee shop located in Seattle specialized in selling whole arabica coffee beans. After being taken over by Howard Schultz in 1982, following a rapid and impressive growth, by mid 2002 the company was the dominant specialty-coffee brand in North America, running about 4,500 stores, 400 international stores and 930 licenses.
Dunkin’ Donuts main priority is their loyalty and commitment to their customer base. The company prides itself in being the leading coffee and donut business in the fast food industry. In order to maintain
The long, debated question has been asked for decades… which doughnut company reigns supreme, Krispy Kreme or Dunkin Donuts? Many people believe that Krispy Kreme is better because of it more traditional flavors and being able to get their doughnuts hot and fresh. On the other hand, many people like Dunkin Donuts because it is more modern with many different flavors to choose from and The choices of a variety of hot or iced coffees. Many people love coming into Krispy Kreme and watch their doughnuts being made right in front of them. Watching the creamy, white glaze fall over the hot doughnut is a wonderful sight for anyone that wants to sink their teeth into a fresh, sweet doughnut. However, in today’s busy times people love that they can go to Dunkin Donuts and go in and get a coffee and a doughnut of their choice for a quick, delicious breakfast that can get their day started. Another question to be asked is the amount of stores there are for each and their advertisements. Are the two companies really as different as they seem, or are they similar in ways we don’t see?
The first Starbucks was opened in Seattle, Washington in 1971 by three partnersEnglish teacher Jerry Baldwin, history teacher Zev Siegel, and wrier Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment.
The company's original owners, Jerry Baldwin and Gordon Bowker and Zev Siegl, founded Starbucks in 1971. The three friends also devised the mermaid logo for the company. After meeting with Starbucks' founders in 1981, Howard Schultz joined the company as director of retail operations and marketing in 1982 when it only sold coffee beans. In 1983, while travelling in Milan, Italy, an idea occurred to him to sell coffee drinks along with coffee beans at Starbucks, as the people in Italy shared a sense of community over coffee in coffee shops thronged all over the place.
The first Dunkin Donuts was opened in 1950 by founder Mr. Bill Rosenburg in Quincy, MA. Five years later the very first franchised branch was licensed. Sixty years later, under “Dunkin Brands Inc.”, there are now over 10,000 stores including more than 7,000 franchised locations, all in 36 of the United States. There are over 3,000 Dunkin stores internationally in 32 countries other than the United States. Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Dunkin Brands is head quartered in Canton, MA (Company Snapshot).
Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, Il Giornale changed its name to Starbucks Corporation and opened locations in Chicago and Vancouver, B.C. (Starbucks timeline and history, 2004).
...be, what they should be doing, what products they should offer, and what flavors they want. When they roll out new products, they feel very good about it and feel very confident about it. The company instituted the rule never leaving a pot of coffee on the burner for more than 18 minutes while the business is so committed to coffee quality and coffee consistency that become a major selling point to their consumers. Dunkin’ Donuts standards are the tightest in the industries. Actually, no other companies that throws their coffee away after 18 minutes” (Kotler & Keller, 2012 b).
Therefore, joining business together these two companies attracting more customers form the market than they could attract separately. Even though they target all the customers in the market, however, their main target market is the working class people. Customers are attracted to Dunkin Donuts because their products are relatively cheaper than their competitors and their fast customer service. Starbucks is the main competitor for Dunkin ' Donuts based on their product categories. They are both popular for coffee. That is the biggest similarity. Moreover, they also sell muffin, donut, cookie and all other bakery products. The main difference between these two competitors are the price. Products of Dunkin Donuts are cheaper because their target customer are middle class. If they charge their customers higher price than they will lose a lot of their customer. On the other hand, Starbucks target little affluent people of the market. Every company wants to be in the stage where competitors cannot do any harm to them. To reach that stage, Dunkin Donuts use low cost method with a standard quality of the product to win against their competitor. Junayed told me
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
In March of 2016, Starbucks pledged to donate 100 percent of its unsold food still safe to eat to food kitchens, according to USA Today. Dunkin Donuts has the revenue and power to add to this movement, which can inspire other food chains to do the same.
Starbucks, a coffee bean sales company did not have much of a marketing plan in place at its inception. Based in Seattle Washington the company began to sell coffee beans to espresso bars and upscale restaurants back in 1982. It took 11 years to progress to that level of production, they originally were a local store vendor at Pike Place Market. The director of marketing brought back the espresso bar idea from his travels in Milan. (Company Profile, 2015) The Pacific Northwest was filled with working class men and women that were drawn to the coffeehouse tradition brought in from Italy.
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987, Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by opening three coffee bars. These coffee bars were based on an idea that was originally proposed to the owner who recruited him into the corporation as manager of retail and marketing. Overall, Schultz strategy for Starbucks was to grow slow. Starbucks went on to suffer financial losses and overhead operating expenses rose as Starbucks continued its slow expansion process. Despite the initial financial troubles, Starbucks went on to expand to 870 stores by 1996. Sales increased 84%, which brought the corporation out of debt. With the growing success, Starbucks planned to open 2000 stores by year 2000.
Much of the target market will be business people who earn between R36 000- R400 000 per year. Target Markets earning less than this may not have as much disposable income to spend on Dunkin’ Donuts products. More inexpensive products should be available for secondary target markets with less purchasing power.