Dunkin Donuts Competency

The company I chose to conduct my basic research on was Dunkin’ Donuts. The main reason I chose Dunkin’ Donuts is because I love the coffee and the donuts. Another reason I chose Dunkin’ Donuts is because you can find a store on almost every block in the east coast but I hardly any on the west coast. I believe Dunkin’ Donuts distinctive competence is that is the leader market leader in the quick service restaurant industry for coffee, donuts, bagels, and muffins. Its core competence is serving flavorful coffee and donuts in a timely manner.
Dunkin’ Donuts main priority is their loyalty and commitment to their customer base. The company prides itself in being the leading coffee and donut business in the fast food industry. In order to maintain

this distinction, Dunkin’ Donuts continuously evaluates its internal and external environments to improve its planning process. For example the company offers nationwide tasting events with customer surveys. They hire chefs who continue to create new flavors of donuts and hire crew members that know how to create drinks that customers want. They offer a premier guest satisfaction survey site that determines how they are doing in achieving goals at the strategic, tactical, and operational level.
Some strengths I observed are their cornering of the market of donuts for the fast food industry. This allows them to continue to grow in size and notoriety and outshine any competition. This mainly curtails to the eastern part of the United States which could provide a weakness for future success. If the lack of presence in the western part of the United States continues, it allows business like Starbucks and Krispy Kreme to build customer base and loyalty. When Dunkin Donuts decides to push west in the united states it will become harder to persuade people to make the switch over.
There is still a good opportunity for Dunkin Donuts to not only remain the dominate force it is but to continue to grow. Currently on a nationwide scale there is no competition in combined fast food donut and coffee companies. A possible threat to their business is if highly respectable coffee companies begin generating quality and reputable donuts. According to both Ranker.com and listdose.com Starbucks is the number one voted number one coffee shops in America, with Dunkin Donuts in second. On the other hand shareranks.com lists Dunkin Donuts as the number one donut chain in America with Krispy Kreme coming in second. If, for the sake of argument, Starbucks and Krispy Kreme merged and formed a similar company Dunkin Donuts would be finding themselves re-evaluating their strategic goals.