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Starbuck's corporate-level strategy
Starbuck's corporate-level strategy
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(2) Customer’s** and stakeholders What are your key market segments, customer groups, and stakeholder groups, as appropriate?
FPS stakeholders are comprised of several federal agencies that rely on FPS law
enforcement and security services to provide protection to federal employees and
government owned and leased facilities.
What are their key requirements and expectations for your products, customer support services, and operations?
To improve law enforcement response and enhance security services in the protection of federal assets.
What are the differences in these requirements and expectations among market segments, customer groups, and stakeholder groups?
Differences in services are based on the Facility Security Level (FSL) of the
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building in which the agency resides. FSL one and two facilities require less countermeasure security implementation for the protection of that facility in comparison to level three and four facilities. Security requirements are established by the Interagency Security Committee. Security levels of a facility can be increased or decreased based on intangible factors and by request of the designated official that oversees the Facility Security Committee (FSC). (3) Suppliers and Partners What are your key types of suppliers, partners, and collaborators? What role do they play in your work systems, especially in producing and delivering your key products and customer support services; and in enhancing your competitiveness? Key suppliers for FPS are resource management, training and professional development operations, workforce planning and NPPD professional development and training.
Resource management and professional development provide human
capital initiatives, which align FPS to a strategic plan. NPPD professional
development and training provides a training strategy and input for national training programs.
What are your key mechanisms for two-way communication with suppliers, partners, and collaborators? What role, if any, do these organizations play in contributing and implementing innovations in your organization? What are your key supply-chain requirements?
Two-way communication is achieved through daily interaction via conference call and scheduled meetings to address areas of importance and interchange ideas to enhance organizational performance. Each supplier provides essential requirements to fulfill organizational objectives. Resource management is instrumental in allocating resources for operational demands. Training and professional development insure agency training requirements are met and to improve upon methods of instruction and specialized training to improve the workforce.
P.2 Organizational Situation: What is your organization’s strategic situation?
a. Competitive
Environment Competitive Position What is your competitive position? What are your relative size and growth in your industry or the markets you serve? How many and what types of competitors do you have? Federal Protective Service is a federal government agency and has been charged by the Secretary of Homeland security to oversee the law enforcement protection of federal employees and security of GSA owned or leased facilities, there are no competitors. Competitiveness Changes What key changes, if any, are affecting your competitive situation, including changes that create opportunities for innovation and collaboration, as appropriate? At this time there are no key changes that are effecting the agency regarding competitiveness. Comparative Data What key sources of comparative and competitive data are available from within your industry? What key sources of comparative data are available from outside your industry? What limitations, if any, affect your ability to obtain or use these data? Agency data is obtained from the Denver Mega Center (DMC) strength report and police blotter, Enterprise Information System (EIS), FPS Gateway and activity reporting system Web RMS. b. Strategic Context What are your key strategic challenges and advantages in the areas of business, operations, societal responsibilities, and workforce? • “Align the organization and human resources to complement FPS operational needs and strategic direction”, (U.S. Department of Homeland Security, 2015, p.12). • “Develop and communicate an integrated agency-wide talent acquisition and placement strategy to shape a workforce with diverse skills and competencies”, (U.S. Department of Homeland Security, 2015, p.12). • “Provide FPS with the tools, mechanisms, and processes to improve workforce effectiveness, agility, and retention”, (U.S. Department of Homeland Security, 2015, p.12). • “Posture Human Resource services to be FPS’s strategic partner for all talent management issues”, (U.S. Department of Homeland Security, 2015, p.12). c. Performance Improvement System What are the key elements of your performance improvement system, including your processes for evaluation and improvement of key organizational projects and processes? • “Identify resource requirements and align them to the appropriate programs, projects, and activities”, (U.S. Department of Homeland Security, 2015, p.4). • “Prioritize the delivery of services and document performance relative to risk (e.g., the number of staff needed to mitigate a certain level of risk)”, (U.S. Department of Homeland Security, 2015, p.4). • “Align the FY 2013 Workforce Staffing Model to the SHCP”, (U.S. Department of Homeland Security, 2015, p.4). • “Through an activity-based costing analysis, develop a management tool to align costs and fees to the services delivered and align the SHCP and the staffing to FPS’s fee structure”, (U.S. Department of Homeland Security, 2015, p.4).
Key Stakeholders and Their Stakes A stakeholder is defined as an individual or group who has an influence or is influenced by any achievements made by an organization (Sexty, 2017). It is imperative for any business, especially in the banking industry, to be able to identify and respond to these various participants in order to remain successful. TD Bank has a myriad of stakeholders and has only recently looked to further its relationship with each of them in order to sustain a competitive advantage over other financial institutions (TD and Importance of Stakeholders, n.d.). One of the many groups that TD interacts with is the customer (Corporate Responsibility, n.d.).
The methodology of this research project included both qualitative methods and quantitative methods. The qualitative methods were used for primarily background information and specific examples of respondents that would be considered part of the target market. The quantitative methods included a distributed survey and a collection and analysis of the results using statistical software.
Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee.
First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.
Starbucks is the world’s largest coffee roaster and retailer of specialty coffee in the world. We have enjoyed great dividend returns over the past 5 years, and our growth has been on the rise. We are currently saturating the US market, while the emerging markets of developing countries offer many possibilities for growth and increased revenues. In our US market we should look at offering more items on the menu that complement our long-standing tradition of pleasing our customers. Exotic Juices, and snacks served with the same service could add a nice margin to the bottom line. In addition, the ability to offer a drive through service for the consumer that loves fine coffee but does not have the time to stop and visit should be on our “trial” market plan for the next few years.
This strategic capitalises on weaknesses since will decrease the cost of coffee beans/beverages but also Starbucks operating cost which they regularly ship across the world to various stores. Starbucks can capitalise on this weakness to improve their brand options. It adds value in the inbound logistics activities, operations and procurements. Starbucks should consider this option since it will decrease their operating cost and therefore will reduce the prices on their menu. The attractiveness is the exact same as mentioned in option 1.
A very common way of differentiate the various kinds of stakeholders is by identifying groups of people who have direct or indirect relationships with the organization. Friedman (2006) mentioned that there is a clear relationship between definitions of what stakeholders and identification of who are the stakeholders for organizations. The examples of main stakeholders in organization are Customers, Employees, Local communities, Suppliers and distributors, Shareholders. Other than those main stakeholders, the groups and individual like the media, public in general, Business partners, Future generations, NGOs or activists, competitors, government, policy maker and regulators are also considered as stakeholder.
In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
In a business, communication not only takes place between the business and their buying customers, but also with their suppliers, within themselves and all of the stakeholders involved in the business. This includes all of the internal and external customers.
For my analysis, I chose to write about Starbucks Coffee Company and its mission statement. Starbucks’ mission statement reads, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” We all know that Starbucks has enjoyed a huge amount of growth over the past 10+ years, and it is clear that they are seeing that success because they are putting their mission into action. Reading the mission statement, it’s easy to identify Starbucks’ areas of focus: the human spirit, coffee, and community. The company’s “About Us” web pages align with its mission statement.
In the following report, we will analyze different dimensions of customer needs and discuss how to satisfy customers.
By remaining true to core competency and a laser like focus effort towards quality; Starbucks has managed to analyze, adapt and create brand loyalty to their particular market and remained the top competitor throughout the coffee industry. Americans in general enjoy a good, hot cup of coffee to start their day. In any given business, seeing a torrid cup of coffee in a cup from Starbucks is not uncommon. Starbucks is one of the most popular coffee franchises in the world with locations in 62 countries. Starbucks has been around since the year 1971where they started off as a coffee bean roaster and retailer. This research paper will briefly explores, examine, and assess Starbucks quality marketing and management strategy. Additionally, this research
To cater to customer needs. To keep in mind the complications that arises in different situations and handling it. Teamwork and proper service, internal strategy and proper communication.
As Peter Duckers has put it, "The ultimate aim of all business organisation is - to create a customer". These days, for most products and services, the market belongs to the buyer. The customers e...