Stan Eagle Case Study

Stan Eagle made managerial decisions to move his business and career forward. His approach to making managerial decisions involved uncertainty and risk, conflict, lack of structure affected his decision making and his business as a whole. Following his partnership, Eagle was pushed to make decisions which he was not confident in. For example, he was urged by his friend to begin a clothing line and may have not considered the consequences of expanding to an unknown market. In addition, when Pete wanted to move towards inline roller skates and ice skates, Eagle was troubled as this was an unknown market once again and he had paid the price in his last business venture. The insufficient information lead down a costly path for Eagle the first time,

Nonprogrammed decisions are always much more difficult to make than programmed ones. Having previously failed in the clothes industry adds to the complexity of the decision. Stan must decide how similar this expansion is to his previous one in order to make sure he is not drawing incorrect conclusions from it. Furthermore, conflict arises due to the fact that Stan Eagle is not willing to expand his business by selling equipment for a greater variety of sports. He only wants to sell the products he is familiar with and he believes that the company should focus all of their efforts into something they are extremely knowledgeable about. While Williams believes that selling equipment for more kinds of sports would produce more for the

The first step is to identify and diagnose the problem. Stan not knowing if he should expand into inline skating and ice skating is the problem in this case. The next step is to generate alternative solutions. Two possible solutions are either to follow Williams’s advice and venture into inline skating and ice skating, or to buy out Williams’s ownership share in the company and run the company on his own. The next step is to evaluate these two possible solutions. Venturing into inline and ice skating equipment is the riskiest of the decisions, but it could also have the most reward. Despite the allure of a high reward, Eagle’s name means nothing when it comes to inline and ice skates. They would lose a driving force of sales if they left skateboards. Looking at the company’s history also makes this decision unappealing. They already had one unsuccessful expansion, and although the industries are different, it should be taken as a serious warning to future expansions. Buying out Williams’s stake would give Stan the freedom to run the company how he wants to run it, and to avoid this risky venture and ones that Williams will suggest in the future. Stan could then focus on what the company is most successful at: skateboards. The downside to this is the cost of buying him out, but considering Stan is