Starbucks Case Study

533 Words2 Pages
bulb-icon

Recommended: Starbucks' success story

Every business environment is characterized by a myriad of opportunities and challenges that it must address appropriately to meet its business objectives. In this light, managers and C.E.Os must exercise their managerial duties by clearly giving the direction and range of activities that the firm seeks to undertake both in the short term and in the long term. These activities must be able to bring in positive results in terms of satisfying the needs of the market and the stakeholders. To do this, they re-allocate resources in the best way possible so that growth is experienced throughout the firm’s life. All this entails business strategizing (Tutor2u, 2011). Starbucks’ CEO had a good understanding of the need for good business strategizing, which explains the high success rate that the company has experienced over the years. His strategies were precise; globalization of the company, focus on the beverage market targeting affluent and social professionals, developing a strong brand, investing in an efficient and customer friendly workforce, striving to break new business grounds ...

Show More
Related

  • A Challenge to Starbucks

    615 Words  | 2 Pages

    Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee.

    Read More

  • Starbucks Case Analysis

    1693 Words  | 4 Pages

    The company started its activity in 1971 as small coffee shop located in Seattle specialized in selling whole arabica coffee beans. After being taken over by Howard Schultz in 1982, following a rapid and impressive growth, by mid 2002 the company was the dominant specialty-coffee brand in North America, running about 4,500 stores, 400 international stores and 930 licenses.

    Read More

  • Case Study: Target Market For Starbucks

    903 Words  | 2 Pages

    The improvements to coffee brewers and the innovation of Keurig has allowed for Starbucks to repackage their products and distribute it as a home product. Many of the flavors consumers could only get from the Starbucks espresso machine in the store can now be duplicated in the home. The opportunity for continued expansion is present. Coffee is quickly being consumed in almost every country in the world, Starbucks has a legitimate opportunity to influence those countries without the Starbucks brand to open their doors.

    Read More

  • Starbucks’ Three Year Strategic Plan

    2697 Words  | 6 Pages

    Shah, A. J., Hawk, T. F., & A, T. A. (2011). Starbucks' Global Quest in 2006: Is the Best Yet to Come. In A. A. Marcus, Management Strategy: Achieving Sustained Competitive Advantage (pp. c468-c495). New York: McGraw-Hill.

    Read More

  • Starbucks Case Analysis

    1309 Words  | 3 Pages

    Starbucks recognizes its employees for much of its success. This is due mostly to maintenance of a great and proven work environment for all employees. The company does not have a formal organizational chart; sot employees are permitted by management to make decisions without a management referral. Moreover, management trust and stands behind the decision of the employees and it is this that allows for employees to thinks for themselves as a part of the business, so as to make them feel as a true asset and not as just another employee.

    Read More

  • Starbucks

    1328 Words  | 3 Pages

    Howard Shultz and the senior management at Starbucks have to decide how to react to the opportunities that are being made available because of their rapid growth. The decision for a strategic growth plan has to be made in the near future. This will prove to be key for Starbucks reaching their long-term goal of becoming the most recognized and respected brand of coffee in the world.

    Read More

  • Mcdonalds and Starbucks Case Study

    1784 Words  | 4 Pages

    Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:

    Read More

  • Analysis of the Starbucks Corporation

    5208 Words  | 11 Pages

    Overall, how satisfied are you , with [PRODUCT/SERVICE]? Please answer using the rating scale where (5) means "extremely satisfied" and (1) means "very unsatisfied."

    Read More

  • Starbucks Case Study 2007

    1432 Words  | 3 Pages

    In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.

    Read More

  • Factors of Tactical Planning and SWOT Analysis of Starbucks

    2365 Words  | 5 Pages

    Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goals for the company, specific divisions, a store, and for individuals (Bateman-Snell, 2004, p. 108). Starbucks’ executives have defined their business with the mission statement to “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks mission statement). Executives have found various ways of increasing their market by examining alternative paths to conduct their business. Most recently they are marketing to the younger generation by allowing them to download music and drink coffee at the same time. Tactical, or operational, planning involves breaking the mission statement into more specific goals and creating plans that are related to lower levels of the company (Bateman-Snell, 2004, p. 112). These plans are most often thought of by middle management and are developed into goals for sales, marketing, advertising, human resources, accounting, and financing. These goals will reinforce the company’s predetermined goal and help Starbucks achieve their desired success.

    Read More

  • Starbucks' Business Strategies

    998 Words  | 2 Pages

    The strategic vision that Howard Schultz had for Starbucks was "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow". This s...

    Read More

  • Schultz's Case Study: A Brief Background Of Starbucks

    1431 Words  | 3 Pages

    Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,

    Read More

  • Coffee Shop Case Study

    782 Words  | 2 Pages

    The questions we were trying answer came down to four key topics. The first was how we were going to expand the productivity of shop. The second was how does I Java and Chai compare to its other competitors? Leading on to the third topic, how does the variety of the products and prices differ from other competitors. The final question we wanted to answer was how convenient is the location of I Java compare to other coffee shops in the area.

    Read More

  • Starbucks Quality Management Strategy

    1776 Words  | 4 Pages

    According to the Seattle Business Wire (as sited in Starbucks Coffee Company, 2015), the president and CEO of Starbucks, revealed to shareholders a vision for transforming the operation of his company in 2008 which involve the customer experience and reaffirm the company’s growth potential. He revealed that a five initiative strategy that he is directing the company towards will bring the company to a new level of quality (Starbucks Coffee Company, 2015).

    Read More

More about Starbucks Case Study

Open Document