Sri Lanka Airlines

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Company Background
Sri Lankan Airline launched in 1979 as the flag carrier engaged as a full service international scheduled operator, operating from Bandaranaike International Airport in Katunayake, to 35 countries. Further Sri Lankan Airlines provides Sri Lankan Airline- Engineering, Sri Lankan Catering, Sri Lanka Airport Services, Sri Lankan Holidays and Cargo Service for other airline and passengers.. Sri Lanka airline has partnershiped with some of world recordnised prestige airlines such as Etihad, Malaysia Airlines, Indian Airlines, Saudi Arabian Airlines, Air Canada and Mihin Lanka. Sri Lankan Airline is expanding its fleet with wide range of products and service in order to move forward with other competitive airlines to increase their market share while promoting tourism and developing Sri Lankan economy.
Sri Lanka Airline caters for both Business travellers and Leisure passengers, operating both long haul and short haul flights ensuring safety, reliability and punctuality. In addition, Airline provides value added service at each product level to give more benefits to their passengers to make travelling comfortable and enjoyable. Business class passengers are provided with luxury cabins with more comfortable seating, limousine service at airports, business lounge and delicious meals. On the other hand, Leisure travellers are provided with more baggage capacity, in flights entertainments, delicious meals etc. Furthermore loyal customers despite of their category will be awarded with free air miles through Flying smile loyalty card programme as well.
Task 1- Key Customers, their level of impact and influence - Pareto principle
To identify key customer groups, it is ideal to use Pareto principle because it mesures the...

... middle of paper ...

...t interesting for all the prospects.
You Tube Joined in 2006 and has 22,927 subscribes 9305330 viewers
There have a playlist, last uplate 4days ago. Of course more active than Sri lanka Airline, they use you tube videos to show case their in flights experience and service factor including entertainment, cabin , food etc.
Digital Media News Letters
It automatically provides a customer details form to diffrentiate customers who are interested in their product and service unlike asking customer only for the email address.
Outdoor Advertising & Events FoodBall Ground International sponsorships of high profile sports including football, horse racing, rugby, sailing and golf. The Merchandise Unit assists with all the major events sponsored by Emirates, as well as providing all the Group brands with corporate gifts and promotional material.

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